About this role
About Wolt
At Wolt, we create technology that brings joy, simplicity and earnings to the neighborhoods of the world. In 2014 we started with delivery of restaurant food. Now we’re building the delivery of (almost) everything and you’ll find us in over 500 cities in 30 countries around the world. In 2022 we joined forces with DoorDash and together we keep on dreaming big and expanding across the globe.
Working at Wolt isn’t always easy, but it’s definitely exciting. Here you’ll learn more, build more, and ship more than in most other companies. You’ll be challenged a lot, but also have a lot of fun on the way. So, if you’re a self-starter with drive and entrepreneurial spirit, this could be the ride of your life.
We're looking for a B2B Demand Generation Manager to join Wolt and own paid demand generation campaigns across multiple countries in one or more B2B product lines. This is a high-autonomy, high-impact role at the heart of how Wolt grows its business. You'll be building and running full-funnel, multi-channel campaigns from scratch and developing the playbooks and processes that will scale with us. You'll work closely with Sales, Product, and cross-functional teams across EMEA.
What you'll be doing
This role is about ownership and execution. You'll be hands-on running campaigns while also thinking strategically about how to improve efficiency, test new channels, learn with data, and build systems that last.
Day-to-day in this role, you'll:
• Own end-to-end paid demand generation campaigns across multiple countries and B2B products, managing significant budgets across Meta, TikTok, Google, programmatic, and other channels
• Build full-funnel campaigns with B2B collaborators that span from next-level ad creatives and landing pages through to sign-up flows, lead qualification, and activated accounts
• Develop and test new (locally relevant) initiatives: new messaging, new channels, new tools, and turn successful pilots into scalable playbooks
• Drive automation and AI-assisted workflows to improve efficiency and reduce manual effort in day-to-day campaign management
• Support new product and feature launches with go-to-market demand generation campaigns
• Own reporting, tracking, and measurement, defining what success looks like and making sure we can see it clearly
• Build strong cross-functional relationships with Sales, Product, and global commercial teams to ensure campaigns drive real business impact
Our humble expectations
• B2B background in a tech company, plus for familiarity with the Food or Retail industries
• 5–8 years of experience running high-budget B2B paid campaigns (>€1M/year) across multiple channels, including Meta, TikTok, Google Search, and programmatic and multiple countries or products, or clients
• Demonstrated ability to effectively plan media investments based on both business and campaign-level KPIs, manage and optimize budget across channels, and do in-house media buying.