About this role
About PhonePe Limited:
Headquartered in India, its flagship product, the PhonePe digital payments app, was launched in Aug 2016. As of April 2025, PhonePe has over 60 Crore (600 Million) registered users and a digital payments acceptance network spread across over 4 Crore (40+ million) merchants. PhonePe also processes over 33 Crore (330+ Million) transactions daily with an Annualized Total Payment Value (TPV) of over INR 150 lakh crore.
PhonePe’s portfolio of businesses includes the distribution of financial products (Insurance, Lending, and Wealth) as well as new consumer tech businesses (Pincode - hyperlocal e-commerce and Indus AppStore Localized App Store for the Android ecosystem) in India, which are aligned with the company’s vision to offer every Indian an equal opportunity to accelerate their progress by unlocking the flow of money and access to services.
Culture:
At PhonePe, we go the extra mile to make sure you can bring your best self to work, Everyday!. And that starts with creating the right environment for you. We empower people and trust them to do the right thing. Here, you own your work from start to finish, right from day one. PhonePe-rs solve complex problems and execute quickly; often building frameworks from scratch. If you’re excited by the idea of building platforms that touch millions, ideating with some of the best minds in the country and executing on your dreams with purpose and speed, join us!
About The Role
You are the packaging expert for our content. A world-class video is useless if no one clicks on it, and you are the person who ensures they do. Your job is to take the core hook of a video and turn it into a high-impact visual that stands out in a crowded feed. You will work in an AI-first environment, using generative tools to create assets and variations that would take hours to build by hand.
Focus Area 1: Visual Storytelling and CTR Optimization
You own the "click."
• You design thumbnails that tell a story in a split second. You understand how to use composition, contrast, and color theory to guide the viewer’s eye exactly where you want it.
• You are a master of "The Hook." You know how to pair a compelling image with minimal text to create curiosity or urgency.
• You manage facial expressions and emotive triggers. You know how to select or generate the perfect "hero" image that connects with a human audience.
• You work closely with the Channel Intelligence Lead to analyze A/B test results and refine your designs based on actual performance data.
Focus Area 2: AI-First Composition and Workflow
You use the machine to outpace the competition.
• You are a power user of generative AI tools like Midjourney, DALL-E 3, or Stable Diffusion to create unique assets, backgrounds, and characters from scratch.
• You use the latest AI features in Photoshop (like Generative Fill and Expand) to manipulate images, swap elements, and cle