About this role
About the Opportunity
We are looking for a highly motivated and resourceful Senior Specialist, Affiliate & Influencers - Italy to join our team and lead our expansion in the Italian market.
This role is ideal for a results-driven professional who is eager to manage complex external partnerships and drive user acquisition while maintaining a high-impact, operational mindset across all performance marketing channels. You will join a high-performance team where you will be expected to manage everything from strategic negotiations to technical troubleshooting in a fast-paced environment.
In this role, you will:
Influencer and Affiliates Marketing
• Primary focus will be defining, optimising and executing our Affiliate and Influencer marketing strategy, ensuring total alignment with our business goals and local market nuances.
• Manage the day-to-day operations of the Italian Affiliate and Influencer network, including pipeline building, relationship management, negotiation, and performance optimisation.
• Conduct data-driven research and analysis to support decision-making and provide the insights needed to scale channel performance. This includes deep dive analysis on acquisition rates, costs, profitability, product penetration and long term retention,
• Own the reporting of channel performance, key insights, and strategic plans during weekly and monthly growth steering meetings.
• Help define and improve marketing processes related to partnership tracking, attribution, and payout/budgeting for the Italian market.
• Ensure content compliance and internal rules and controls processing.
Growth Marketing
• Identify and execute ad-hoc growth initiatives to drive user and revenue growth.
• Develop and manage co-marketing campaigns with strategic business partners to expand reach and acquire new audiences.
• Plan and coordinate offline growth initiatives, including traditional media placements, displays, and event activations.
• Lead social media collaborations with key partners to increase brand visibility and engagement.
• Coordinate content creation with external subject-matter experts and speakers to build public brand awareness and thought leadership.
• Proactively identify and execute new growth opportunities and experimental initiatives that support overall marketing and business objectives.
What you need to be successful:
Background:
• The Foundation: 5+ years of experience within high-paced marketing agencies or performance marketing roles, demonstrating a resourceful and versatile marketing background.
• Specialised Experience: At least 2 years of direct experience managing Affiliate and Influencer Marketing programs.
• Market Mastery: A proven track record of independently building and scaling new partner relationships specifically within the Italian market.
• Data Excellence: Proficiency in data visualisation tools (e.g., Tableau, Looker, or PowerBI) and advanced Excel/Google Sheets skills (Pi