About this role
Careem is building the Everything App for the greater Middle East — making it easy to move around, order food and groceries, manage payments, and more. Our purpose is simple: to simplify and improve people’s lives and build an awesome organisation that inspires. Since 2012, Careem has enabled earnings for over 2.5 million Captains, simplified the lives of more than 70 million customers, and built a platform where the region’s best talent and entrepreneurs thrive. We operate in 70+ cities across 10 countries, from Morocco to Pakistan.
We’re now entering our next chapter — one powered by AI. We’re looking for AI talent: curious problem-solvers who know how to apply AI to build tools, automate workflows, and create real impact. Whether it’s streamlining operations, enhancing customer experience, or reimagining internal systems — we want people who can make Careem work smarter and move faster.
About the Role As Product Operations Lead, you’ll oversee the operational success of Careem’s Ads business, ensuring that advertising campaigns are executed flawlessly while delivering measurable value to clients. This role is ideal for a proactive, data-driven professional who thrives in managing campaigns, optimizing performance, and mentoring teams. You’ll collaborate across sales, product, and operations teams to design high-impact advertising solutions and help drive the growth of Careem’s Ads business.
About the Ads Team at Careem The Ads team at Careem is shaping the future of retail media in the Middle East. As part of this team, you’ll lead strategic initiatives and work in a fast-paced, innovative environment where you’ll help some of the world’s leading brands, CPGs, and media agencies deliver meaningful ad experiences to millions of Careem users. This is a unique opportunity to play a critical role in scaling Careem’s Ads business and redefining the advertising ecosystem in the region.
Responsibilities
Campaign Management & Optimization
• Lead the execution and optimization of advertising campaigns, ensuring seamless delivery and meeting key performance metrics (KPIs).
• Develop and implement best practices for campaign operations, troubleshooting issues, and ensuring a high standard of client satisfaction.
Client Success & Strategy
• Partner with clients to understand their advertising goals and provide strategic insights and recommendations to achieve impactful results.
• Deliver post-campaign analysis, actionable insights, and reports to demonstrate ROI and identify opportunities for improvement.
Data Analysis & Reporting
• Monitor campaign performance using analytics tools, identify trends, and deliver insights to optimize client success.
• Develop dashboards and performance reports to track overall Ads business health and drive data-informed decisions.
Operations & Process Efficiency
• Oversee the management of reporting systems to ensure accurate tracking of client pipelines, sales activities, and revenu