About this role
PR Manager, APAC
Based in Singapore
About Skyscanner
Everyone loves travelling, but planning is not without its challenges️. That's why we've spent 20 years building tools that turn travel-planning chaos into a breeze. Today, around 160 million travellers count on us every month to skip the whole “47 browser tabs open” phase and find flights, cars, and hotels quickly and easily .
Joining Skyscanner means becoming part of a global brand that's striving to become the planet's go-to travel hack accessible for all .
Our vision? To be the world's number one travel ally. (Ambitious? Yes, but, hey, that's what got us here)
About the Role
Reporting to our APAC Regional PR lead, we are looking for a dynamic individual PR Manager to manage multiple APAC PR markets and drive our B2B Comms in the region.
Key Responsibilities:
• Deliver successful PR programmes in APAC markets, in line with the APAC PR strategy
• Build highly effective regional B2B/Corp Comms programmes, in conjunction with the B2B/Corp team to drive media coverage and executive engagement to drive the Skyscanner business in region
• Live and breathe the news agenda in the APAC region, building compelling data angles, creating smart partnerships and working with Marketing peers to build awareness-driving campaigns
• Work closely with the Data & Insights lead for PR, as well as SEO and Content to ensure we are providing a holistic message to travellers about the value of Skyscanner
• Scope out and secure third-party partnerships and/or spokespeople to elevate campaigns
• Work closely with market agencies to ensure campaigns are informed by local market nuances in order to secure headline grabbing coverage across the markets’ top tier media
• Liaise with campaigns and brand teams to ensure product placement is at the heart of every campaign – whether it’s a new launch or maximising opportunities for existing features
• Partner with the PR & Social Measurement lead to ensure timely and comprehensive business reporting and to facilitate retros for all global campaigns
Key Skills:
• Proven senior PR experience of at least 6 years and above, preferably in an in-house PR team or high growth business, operating in markets across APAC
• A highly creative individual with their finger on the pulse of trends and regional news moments
• With the experience of working on both B2C and B2B comms for global brands and executing for the APAC markets
• Deep understanding of executing on a global scale and how localisation is key to a campaign’s success
• Excels in a fast paced ‘test, learn and adapt’ environment
• Completely comfortable juggling multip