About this role
Our mission at Duolingo is to develop the best education in the world and make it universally available. It’s a big mission, and that’s where you come in!
At Duolingo, you’ll join a team that cares about educating our users, experimenting with big ideas, making fact-based decisions, and finding innovative solutions to complex problems. You’ll have limitless learning opportunities and daily collaborations with world-class minds — while doing work that’s both meaningful and fun.
Join our life-changing mission to develop education for our half a billion (and growing!) learners around the world.
Read our blog to learn more.
About the role...
We’re looking for a Director, UK DET Comms Lead to own the narrative, positioning, and integrated communications for the Duolingo English Test (DET) in the UK. You will localize the global DET strategy for UK audiences, translate product and policy updates into clear, credible stories for universities, employers, regulators, and learners, and build repeatable programs that drive awareness, trust, and adoption across the UK market. This role sits within Global Communications and partners closely with the DET business, Product, Policy/Legal, Marketing, Data, and regional PR leads to ensure messages are consistent, evidence‑based, and measurable, while advancing UK‑specific goals.
🧠 You will...
• Define and own the UK market communications strategy and annual priorities for DET across audiences (admissions decision‑makers, employers, regulators, educators, and learners), aligning with DET business goals and regional needs.
• Build an always‑on UK story pipeline that translates product improvements, efficacy data, access/affordability proof points, and policy updates into credible narratives and media moments that reinforce trust and category leadership.
• Lead integrated announcement planning for UK‑relevant DET updates (product, research, partnerships, policy), including message architecture, FAQs, spokesperson prep, and toolkits for local adaptation and amplification.
• Establish standards, templates, and operating rhythms with cross‑functional partners (Product, Policy/Legal, Marketing, Data, regional PR) so DET communications are timely, accurate, and consistent across UK channels.
• Prepare executives and DET spokespeople for high‑visibility UK opportunities with talking points, data‑backed proof, and clear briefings; coach for clarity and credibility.
• Create simple measurement for UK comms effectiveness, tracking narrative penetration, share of voice, sentiment among priority audiences, and signals tied to consideration and adoption—then use insights to optimize programs.
• Anticipate UK‑specific issues and coordinate with Comms, Legal/Policy, and DET leadership on proactive guidance and disciplined responses that protect brand trust and regulatory confidence.
• Partner with regional PR teams to adapt core DET narratives for the UK and collaborate on opportunities t