About this role
Our sales team is focused on finding efficient paths to successful, profitable, long-term customers by building a user-driven marketing and sales engine . We act as a key voice of the customer to the product team, helping identify and overcome technical, educational, and competitive obstacles to our continued growth . In this role, you will join a newly formed team bringing Asana Service Management to IT and service teams, partnering with a dedicated Account Executive to build repeatable technical plays that scale across Asana's field organization. You will serve as an extended part of the product General Manager's team, translating customer pain points into practical solution designs while directly shaping how our product, demos, and technical positioning evolve.
This role is based in our London office with an office-centric hybrid schedule . The standard in-office days are Monday, Tuesday, and Thursday . Most Asanas have the option to work from home on Wednesdays . Working from home on Fridays depends on the type of work you do and the teams with which you partner . If you're interviewing for this role, your recruiter will share more about the in-office requirements .
What you’ll achieve
• Partner with the incubation Account Executive to lead technical validation for IT and service team opportunities within mid-market accounts (300–2,000 employees), from discovery through proof, demo, and close
• Develop a deep understanding of IT and service management workflows—including request intake, approvals, triage, fulfillment, cross-functional coordination, and knowledge sharing—and map those workflows to Asana Service Management
• Translate customer pain points into practical solution designs and compelling business value narratives for IT leaders, service owners, and cross-functional stakeholders
• Conduct technical discovery sessions, whiteboard conversations, and tailored product demonstrations that position Asana within the customer's existing technology landscape
• Help customers envision how modern service delivery, workflow automation, and AI can improve employee experience and operational efficiency
• Advise on solution architecture, integrations, admin considerations, and deployment approach so customers can confidently evaluate fit
• Partner closely with existing Asana AEs, CSMs, and core Solutions Engineers to uncover and support expansion opportunities within accounts that already use Asana for other teams
• Build repeatable demo assets, solution patterns, technical collateral, and feedback loops that enable the broader field organization as this motion scales
• Surface structured customer feedback, objections, and product gaps to Product, Product Marketing, and Sales leadership to inform roadmap and GTM strategy
• Deliver technical enablement and best practices that help the broader revenue organization have stronger conversations with IT and service buyers
About you
• Demonstrates curiosity about AI tools and