About this role
International Growth Marketing Manager, Loyalty & Incentives | Tripadvisor
About Tripadvisor
The Tripadvisor Group connects people to experiences worth sharing, and aims to be the world’s most trusted source for travel and experiences. We leverage our brands, technology, and capabilities to connect our global audience with partners through rich content, travel guidance, and two-sided marketplaces for experiences, accommodations, restaurants, and other travel categories. The subsidiaries of Tripadvisor, Inc. (Nasdaq: TRIP), include a portfolio of travel brands and businesses, including Tripadvisor, Viator, and TheFork.
Value is perceived differently across the globe. This role focuses on defining what "loyalty" means in different cultures and deploying the right incentives—from points to experiential rewards—to drive long-term LTV.
Job Location: Hybrid
This role is a hybrid position that requires 2 days per week in our London office.
Key Responsibilities:
• Localized Incentive Design: Develop and test regional-specific incentive structures (e.g., cashback vs. points vs. gamification) based on local consumer behavior.
• Program Adaptation: Audit existing loyalty frameworks to ensure compliance with local regulations and cultural expectations.
• Growth Benchmarking: Track "Wallet Share" against local competitors and adjust incentive density to maintain a competitive edge.
• Predictive Retention: Use AI modeling to identify "at-risk" segments in specific markets and deploy preemptive incentive offers.
Required Skills:
• Loyalty & Retention Experience: 5+ years of experience designing, managing, or optimizing customer loyalty programs, incentive strategies, or high-volume retention campaigns.
• Incentive Psychology: Deep understanding of behavioral economics and how it varies by culture.
• Financial Literacy: Ability to manage promo budgets and "burn rates" across different currencies and margin profiles.
• AI Proficiency: Familiarity with using AI for churn prediction and automated incentive optimization.
• Strategic Sourcing: Experience working with local vendors for regionalized reward fulfillment.
What We Offer:
• Competitive compensation packages (routinely benchmarked against the latest industry data), including base salary and annual bonuses
• “Work your way” with flexibility to suit your lifestyle. Tripadvisor Group takes a remote-friendly approach to collaboration across a worldwide team, with the option to join on-site as often as you’d like or as required by your team.
• Flexible schedule. Work-life balance is ingrained in our culture by design. Trust and accountability make it work.
• Donation matching. Give back? Give more! We match qualifying charitable donations annually.
• Tuition assistance. Want to level up your career? We love to hear it! Receive annual support for qualified programs.
• Lifestyle benefit. An annual benefit to s