About this role
About Tripadvisor
The Tripadvisor Group connects people to experiences worth sharing, and aims to be the world’s most trusted source for travel and experiences. We leverage our brands, technology, and capabilities to connect our global audience with partners through rich content, travel guidance, and two-sided marketplaces for experiences, accommodations, restaurants, and other travel categories. The subsidiaries of Tripadvisor, Inc. (Nasdaq: TRIP), include a portfolio of travel brands and businesses, including Tripadvisor, Viator, and TheFork.
We seek a B2B marketing professional with Braze experience who is a creative thinker and can help conceptualize and bring to life best-in-class email marketing campaigns.
The person in this role is highly motivated and used to working in a fast-paced environment. You take your projects from start to finish and are able to create the plan and execute it.
Responsibilities will include, but are not limited to:
• Responsible for the development and deployment of lifecycle trigger automations, adhoc promotions and engagement campaigns to ensure the business is positioned to drive long-term customer engagement and retention.
• Work cross-functionally with product, product marketing and sales to translate business goals into accurate delivery requirements, including but not limited to: specifying required data, segmentation & targeting logic (sometimes pulled from other tools), and dynamic content requirements.
• Demonstrated success creating marketing campaigns with expertise using Braze, including building nurture programs, smart-list development, setup, testing, launching, and scoring of campaigns & programs.
• Drive A/B testing methodology in partnership with internal stakeholders to improve email effectiveness.
• Work with copywriters and designers to create compelling email content.
• Writing engaging ad copy for email campaigns when copywriting resources are not available.
• Build analytics and reporting framework. Understand how to gather insights from program performance data and develop recommendations to drive measurable improvement in results and identify new opportunities.
• Knowledge about email compliance (CAN-SPAM, GDPR, CASL).
• SQL experience is a plus.
• Knowledge of liquid coating and custom objects is a plus
• Braze experience is preferred
The ideal candidate
• 5+ years’ experience in email marketing, lifecycle marketing at a B2B brand
• Knowledge of the latest B2B CRM practices from both a commercial and regulatory perspective
• Experience using Canva
• Experience with Excel/Google Sheets and Big Query
• Brings a vivid sense of curiosity and creativity that helps drive projects forward
• Relentlessly curious and analytical. You rigorously question and test your own and others’ assumptions, supported by data
• An excellent communicator - both verbally, in writing and visually.
• A terrific collaborator, able t