Marketing Strategist

Responsibilities

• Develop and own the comprehensive strategic marketing roadmap for your verticals - inclusive of goals, budget management, campaign strategy, execution, and business impact
• Establish a strong understanding of vertical specific personas and behaviors
• Articulate Branch's unique selling points tailored to the target audience and analyze marketing resources for further optimization
• Define the "Why Branch" for your specific audience
• Create compelling, insight-driven messaging frameworks that differentiates us from competitors
• Direct the development of creative campaigns that drive engagement and conversion
• Serve as the subject matter expert for your vertical
• Monitor industry trends, regulatory changes, and competitor moves to produce original insights that position Branch as a visionary partner
• Identify and establish relationships with key industry influencers, associations, and analysts
• Manage and mentor a Marketing Program Manager who will lead campaign activations and ABM efforts for your assigned vertical(s)
• Provide the "What" and "Why" (strategy/goals) while your team member leads the "How" (tactics, channel selection, and campaign management), with a heavy emphasis on ABM
• Identify high-leverage opportunities—such as key industry events, strategic partnerships, and PR moments—to elevate our brand authority
• Partner closely with Sales and Product Marketing teams to ensure our vertical narrative aligns with the product roadmap and empowers the sales team to win
• Collaborate with Creative, Content, and PR teams on vertical specific campaign positioning, thought leadership content, media opportunities, and speaking engagements
• Track and report on brand health metrics within your vertical and use insights to refine programs

Requirements

• 5+ years of experience in B2B strategic marketing, specifically within the Hospitality sector
• Strategic storytelling ability with a knack for connecting brand narratives to customer needs and market dynamics - especially for an enterprise level audience
• Data-informed approach using market data to inform decisions while relying on creative intuition to build a brand that establishes a strong connection with its audience
• Natural leadership abilities thriving in cross-collaboration and excelling at empowering others to do their best work without micromanaging the tactical details
• Outcome-oriented mindset driving meaningful influence that supports aggressive revenue growth goals beyond "brand awareness" alone
• Currently authorized to work in the USA without sponsorship or transfer

Benefits

• Market-leading medical, dental, and vision insurance
• Stock options
• Free Premium-Tier Origin Financial Wellness subscription
• Monthly home-office stipend
• 401k (TransAmerica)
• 12-weeks paid parental leave for birthing and non-birthing parents
• Flexible time off + sick and safe time
• 11 paid company holidays
• Branch@Branch Same Day Pay Option