Senior Marketing Manager, Middle East and Africa

Responsibilities

• Own the end-to-end planning and execution of Middle East and Africa events — including owned events, sponsored industry conferences, roundtables, webinars and executive dinners — aligned to pipeline and revenue goals
• Build and maintain a MEA events calendar, managing logistics, vendor relationships, budget, and post-event follow-up to ensure measurable ROI
• Partner with the sales team to ensure event audiences reflect target account lists, and that every event ties to a clear pipeline outcome
• Track and report on event performance including attendee quality, influenced pipeline, and cost-per-opportunity
• Partner with the Growth Marketing team to design and execute ABM programs targeting high-priority MEA accounts in collaboration with sales leadership
• Use account intelligence to both inform campaigns and support the regional sellers
• Measure ABM effectiveness at the account level, reporting on account engagement, pipeline created, and influenced revenue
• Own regional pipeline contribution targets, developing programs that generate qualified opportunities for the MEA sales team
• Build and execute integrated campaigns — across email, paid, content, and events — that move target accounts through the funnel
• Partner with the global Growth Marketing team to localize and adapt global campaigns for the MEA markets, including messaging, channels, and timing
• Maintain a consistent drumbeat of regional campaigns, adapting quickly based on performance data and sales feedback
• Act as the primary marketing partner to the MEA sales team, building a close working relationship with sales leadership to align on pipeline goals, target accounts, and priorities
• Collaborate with content, digital, and brand teams to pull global resources into regional execution
• Provide MEA market insights, competitive intelligence, and buyer feedback to inform global marketing strategy and messaging
• Work with the Revenue Operations team to develop regionally relevant sales enablement materials and outreach
• Collaborate with the team's Africa-focused marketing and PR agency to scale efforts across the continent
• Track, analyze, and report on regional marketing performance against brand awareness, pipeline, engagement
• Continuously test and iterate on program approaches, applying data-driven insights to improve outcomes over time

Requirements

• Deep understanding of the cultural differences country-to-country across the region
• Pan-African marketing experience
• 6-7 years of B2B marketing experience, with a strong track record in field marketing, events, or demand generation roles, ideally within a high-growth technology company
• Demonstrated experience running field events end-to-end — from strategy and planning through to execution and post-event reporting
• Hands-on experience building and executing ABM programs, including target account selection, campaign orchestration, and measurement
• Experience working closely with sales teams and an understanding of how marketing contributes to the revenue funnel
• Experience working across time zones as part of a global team
• Experience marketing to NGOs and/or Governments is a plus
• Strong project management skills — able to manage multiple workstreams and deadlines simultaneously with a high degree of organization and attention to detail
• Analytical mindset with the ability to interpret campaign data, draw actionable insights, and present results clearly to stakeholders
• Excellent written and verbal communication skills, with the ability to adapt messaging for different audiences and channels
• While Andela is a fully remote organization, this role should be based in South Africa or Kenya
• Some travel required for events and meetings