Regional Marketing Specialist, NE

Responsibilities

• Develop quarterly regional marketing calendars aligned with the bank's national strategy but tailored to local cultural/economic nuances
• Manage the regional marketing budget and perform monthly reconciliations
• Ensure all vendors are onboarded and paid per procurement policy
• Track the Cost Per Acquisition (CPA) for all regional activities to ensure high-impact spending
• Act as the Brand Guardian for the region, ensuring all branches, ATMs, and signage meet corporate visual identity standards
• Identify and manage high-impact local visibility opportunities such as regional radio, billboards in high-traffic markets, or community sponsorships
• Monitor local competitor moves and provide monthly reports on their pricing, visibility, and tactics
• Design and execute high-energy storming exercises in key markets, transport hubs, and residential clusters to generate immediate leads
• Provide the regional sales team with the necessary collateral including flyers, branded merchandise, and digital assets to close leads effectively
• Build relationships with local traditional rulers, trade unions, and community leaders to facilitate entry into new market segments
• Conduct informal focus groups or surveys during activations to gather insights on local pain points and product gaps
• Identify local charitable or community causes that align with the bank's values to boost regional goodwill

Requirements

• Bachelor's degree in Marketing, Business Administration, or a related field
• 4–6 years of progressive marketing experience, ideally within the Financial Services, FMCG, or Telecommunications sectors
• Proficient in analyzing market data and performance metrics to derive actionable insights and inform decision-making
• Proven track record in planning, coordinating, and executing large-scale events and marketing activations end-to-end
• Exceptional negotiation skills with a demonstrated ability to build strong vendor relationships and secure optimal contract terms