The Digital Asset Manager initiative represents a significant product expansion for Webflow's platform. Currently, organizations struggle with fragmented asset storage, making it difficult to maintain brand consistency, track performance, and enable content reuse at scale. This backend role focuses on designing and implementing the server-side systems that unify asset workflows within Webflow's broader experience platform.
You'll own architectural decisions around data modeling, API design, storage optimization, and integration with upstream/downstream systems. Your work will directly impact how millions of digital assets flow through customer organizations—from initial upload through governance, transformation, and deployment.
Key responsibilities include:
- Designing resilient backend services to handle high-volume asset ingestion and retrieval
- Building APIs that support diverse client applications and third-party integrations
- Implementing governance and performance monitoring systems for enterprise customers
- Collaborating with product and frontend teams to translate customer workflows into technical solutions
- Contributing to system design reviews and establishing engineering standards
You should have proven experience building backend systems at scale, comfort with modern cloud infrastructure, and a track record of shipping features that matter. An understanding of content management or asset handling workflows is valuable but not required. We value engineers who balance velocity with thoughtful design—those who ask hard questions before shipping and treat technical debt seriously.