Paid Social Specialist (Contract Basis)

About the role

Webflow is the agentic web marketing platform for modern marketing teams, helping organizations build, manage, and optimize high-performing web experiences that drive predictable growth and strengthen brand trust. Building at Webflow will need grit, because we move fast, without ever sacrificing craft or quality.

We're looking for a contract Paid Social Specialist to own day-to-day execution and optimization across LinkedIn (primary) and Meta (secondary). This is a hands-on, in-platform role. Strategy, budget allocation, and cross-functional direction sit with the growth marketing manager you'll report to — your job is to take approved briefs and turn them into well-built, well-optimized, well-measured campaigns.

You'll be measured on pipeline pull-through, not activity. If you like being accountable to downstream numbers and have opinions about why a campaign is or isn't converting, you'll do well here.

Details

• Duration: 6 Months

• Hours: 40 hours per week

• Rate: $83/hr

• Remote, with meaningful overlap with US Eastern hours

What You'll Own

• Core market builds and optimization

• Build, restructure, and maintain full-funnel LinkedIn campaigns across upper, mid, and lower funnel

• Deploy account-based and contact-level audience lists supplied by the growth team, including customer and current-pipeline exclusions

• Manage tiered Sponsored Messages, Document Ads, and single-image programs

• Run a weekly optimization cadence: bids, budgets, audience refinement, creative rotation, CPM and efficiency management

• Run Meta mid-funnel retargeting and account-based programs

• Design and execute in-platform experiments — audience, format, bid strategy, funnel structure

• EMEA expansion

• Manage EMEA full-funnel LinkedIn campaigns (UKI, DACH, France) from approved regional strategy

• Build and maintain separate regional retargeting pools

• Keep EMEA segmented from core market at all times, in both build structure and reporting

• Brand awareness

• Own brand campaign builds and monthly optimization cycles across LinkedIn and Meta

• Measure brand work on reach, frequency, and brand lift signals — not direct conversion

• Partner and account-based programs

• Execute partner co-marketing and account-based campaigns on paid social from approved briefs and audience lists

• Handle audience activation, campaign QA, and launch checks

• Measurement hygiene

• Own UTM construction and QA for every campaign you launch, following documented team conventions

• Report performance against MQL and Sales Accepted Opportunity pull-through using Salesforce and Tableau — platform metrics are diagnostic only

• Flag anomalies with a diagnosis attached, not just a metric

What You'll Bring

• 4+ years hands-on LinkedIn Campaign Manager experience running B2B enterprise programs at meaningful scale

• Fluency with full-funnel LinkedIn structure, matched audiences, contact-level list uploads, exclusion logic, and the full ad format range

• Working knowledge of Meta for B2B retargeting and account-based targeting

• Experience being held to CRM-sourced pipeline metrics, not platform conversions — comfortable in Salesforce and a BI tool like Tableau

• Rigor about tracking: UTM discipline, naming conventions, clean campaign hierarchies

• Experience running multi-region programs where regions are measured separately

• Self-direction. You'll get clear priorities and be trusted to execute without daily check-ins

Responsibilities

• Build, restructure, and maintain full-funnel LinkedIn campaigns across upper, mid, and lower funnel
• Deploy account-based and contact-level audience lists supplied by the growth team, including customer and current-pipeline exclusions
• Manage tiered Sponsored Messages, Document Ads, and single-image programs
• Run a weekly optimization cadence including bids, budgets, audience refinement, creative rotation, CPM, and efficiency management
• Run Meta mid-funnel retargeting and account-based programs
• Design and execute in-platform experiments covering audience, format, bid strategy, and funnel structure
• Manage EMEA full-funnel LinkedIn campaigns for UKI, DACH, and France from approved regional strategy
• Build and maintain separate regional retargeting pools and keep EMEA segmented from core market at all times
• Own brand campaign builds and monthly optimization cycles across LinkedIn and Meta, measuring on reach, frequency, and brand lift signals
• Execute partner co-marketing and account-based campaigns on paid social from approved briefs and audience lists
• Handle audience activation, campaign QA, and launch checks
• Own UTM construction and QA for every campaign following documented team conventions
• Report performance against MQL and Sales Accepted Opportunity pull-through using Salesforce and Tableau
• Flag anomalies with a diagnosis attached

Requirements

• 4+ years hands-on LinkedIn Campaign Manager experience running B2B enterprise programs at meaningful scale
• Fluency with full-funnel LinkedIn structure, matched audiences, contact-level list uploads, exclusion logic, and the full ad format range
• Working knowledge of Meta for B2B retargeting and account-based targeting
• Experience being held to CRM-sourced pipeline metrics, not platform conversions, with comfort in Salesforce and a BI tool like Tableau
• Rigor about tracking including UTM discipline, naming conventions, and clean campaign hierarchies
• Experience running multi-region programs where regions are measured separately
• Self-direction with the ability to execute without daily check-ins

• Duration: 6 Months
• Hours: 40 hours per week
• Rate: $83/hr
• Remote, with meaningful overlap with US Eastern hours