About this role
Job Description
As our Growth Development Manager at Youfoodz , you will play a pivotal role in shaping our future growth. Reporting directly to the Director of Product and Growth at our Chippendale office in Sydney , you will lead the identification, testing, and scaling of our next major business horizons.
This role offers the autonomy to innovate our established D2C subscription channel while pioneering entirely new avenues in the B2B and B2B2C spaces. We are looking for an entrepreneurial strategist with strong commercial acumen who thrives on data-driven decision-making. From day one, you will move with agility, balancing strategic vision with the execution needed to expand our brand footprint and make a highly visible, lasting impact.
You will…
• Steer and scale the Youfoodz Government Subsidy business on shopify
• Proactively identify and scope new channels, commercial models or ways of working where Youfoodz can “win” and expand its Total Addressable Market (TAM); and model the unit the economics
• Monitor market penetration and size for different customer segments (B2B and B2C); educate senior leaders on both opportunities and risks over a short and medium-term horizon
• Own the go-to-market strategy for new channel, feature or partnership launches from end-to-end; ensure delivery on metrics and keep stakeholders informed of progress
• Manage relationships with 3rd party vendors, auditors and key industry stakeholders and coordinate across functional teams to operationalise & execute on business opportunities
• Work closely with cross-functional partners across Growth Marketing, Product Marketing, Finance, Operations, Legal, Food Safety, Product & Technology teams to ensure smooth execution for each initiative
• Analyse quantitative data, gather consumer research, build models, and aggregate insights to drive key business decisions
• Effectively manage resources needed to deliver profitable growth while scaling new business opportunities
• Be responsible for new revenue outside of the core, direct-to-consumer business model by launching and scaling new channels to increase target addressable market (TAM) and grow incremental revenue
• Own the P&L and drive financial performance by proactively identifying revenue growth levers, optimising marketing spend allocation, and rigorously uncovering cost-saving opportunities to ensure long-term profitability
• Provide regular reports and updates to the Youfoodz and Hellofresh ANZ Leadership team on progress toward business plan goals and OKRs
• Articulate strategic narratives that connect short-term operational execution with long-term business goals
• Leverage industry trends, competition news, and market insights to inform growth strategy
You have…
• 5+ years of experience in Growth Marketing, Business Development, consulting, project management, or eCommerce
• Proficient in managing e-commerce platform operations (Klaviyo, Hubspot and Shopify would be id