About this role
Our mission is to automate coding. The first step in our journey is to build the best tool for professional programmers, using a combination of inventive research, design, and engineering. Our organization is very flat, and our team is small and talent dense. We particularly like people who are truth-seeking, passionate, and creative. We enjoy spirited debate, crazy ideas, and shipping code.
REGIONAL DIRECTOR, SALES DEVELOPMENT, APJ
Location: Sydney, Australia (In Office)
ABOUT THE ROLE
We are hiring a Regional Director, Sales Development, APJ to build and lead Cursor’s Sales Development organization across Asia Pacific. Based in our Sydney office, this is a frontline leadership role responsible for hiring, coaching, and developing a high-performing team of Account Associates that generate pipeline and accelerate customer adoption across the region.
This isn’t a traditional SDR organization focused solely on cold outreach. Our Sales Development team partners closely with Growth, Marketing, RevOps, and Sales to identify buying signals, engage customers at the right moment, and create highly personalized outreach informed by product usage, PLG signals, and creative automation. You’ll help your team balance modern, signal-based engagement with disciplined outbound prospecting to consistently create new opportunities across commercial and enterprise accounts.
You’ll be responsible for building a strong team culture, driving execution against pipeline goals, coaching early-career talent, and continuously improving how Cursor engages prospective customers across APJ. This role is ideal for a hands-on sales leader who enjoys coaching people, experimenting with new approaches, and building scalable operating rhythms in a fast-growing company.
This is a full-time, in-office leadership role based in our Sydney office.
WHAT YOU’LL DO
- Hire, onboard, coach, and develop a high-performing team of Account Associates supporting the APJ business.
- Lead the team’s day-to-day execution against pipeline generation goals, activity metrics, and conversion targets.
- Partner with Growth, RevOps, Marketing, and Sales to execute signal-based outbound programs leveraging product usage, PLG insights, events, and other buying signals.
- Help define and refine regional sales development playbooks that combine modern automation with highly personalized customer engagement.
- Coach Account Associates on prospecting, discovery, qualification, messaging, and customer engagement to consistently improve pipeline quality.
- Establish a strong operating cadence through regular pipeline reviews, one-on-ones, performance coaching, team meetings, and career development.
- Monitor team performance, identify trends, and use data to continuously improve productivity, conversion rates, and execution.
- Collaborate closely with Commercial and Enterprise Sales leaders to ensure high-quality pipeline generation and seamless opportunity handoffs.
- Foster a