About this role
Docker has been one of the most loved brands in developer tooling, trusted by more than 20 million monthly users and over 20 billion container image pulls. From solo founders to the world's largest companies, developers rely on Docker to build, share, and run their applications across our suite of products including Docker Desktop, Docker Hub, and Docker Scout.
We are a globally distributed, remote-first team building the tools that define how software gets built and delivered. As AI agents redefine software development, Docker is at the center of that shift, providing the sandboxed environments, verified images, and secure infrastructure that make autonomous workflows trustworthy by default.
Docker's Product-Led Growth (PLG) Unit is executing its next phase of evolution: accelerating time-to-revenue, scaling self-serve ARR, and driving high-velocity commercial growth.
To optimize our digital storefront and maximize funnel efficiency, we are operating via a matrixed, pod-based operational model mapped to core financial and user levers. As the Principal Product Manager, you will have sole, explicit product ownership over critical layers of our Product Growth Substrate, specifically Onboarding & First-Run Experiences and Product Attach Experiences. You will directly lead two of our core cross-functional tracks: Activation and Expansion. Working alongside dedicated engineering, design, and analytics partners, you will turn complex user behavior patterns into smooth, automated, high-velocity growth paths.
What Makes Someone Successful in This Role
- Data-Driven Growth Architecture: You deeply understand how micro-conversions influence macro financial levers like Gross Dollar Retention (GDR), Net Dollar Retention (NDR), and customer lifetime value.
- Mastery of PLG Mechanics: You have a proven playbook for optimizing developer or SaaS onboarding flows, designing contextual nudges, and building self-serve upsell paths without degrading the core user experience.
- Matrixed Leadership: You thrive in cross-functional structures. You know how to align dedicated engineering pods, product designers, and data analysts toward unified metric goals.
- Strategic Execution: You strike the perfect balance between launching rapid, high-velocity growth experiments and collaborating on foundational infrastructure (like reusable checkout modules or add-on SKU architectures).
RESPONSIBILITIES
- Lead Growth Pods: Direct the cross-functional Activation and Expansion pods, managing execution and velocity alongside embedded engineering, UX design, and analytics resources.
- Optimize Onboarding & Setup: Reimagine the global workspace initialization and onboarding journeys within the inner loop of each product to eliminate mid-funnel drop-offs and accelerate time-to-value.
- Deploy Behavioral Frameworks: Implement contextual hints, in-app triggers, and the underlying rules engines to seamlessly guide users through complex developer workflows.
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