About this role
S'more about the team
We are seeking a highly analytical and data-driven Senior Marketing Analyst to be a cornerstone of our acquisition strategy across HelloFresh, Chefs Plate, and Factor. In our data-centric culture, your role will be vital in unearthing key insights to drive marketing success. You will collaborate closely with the Marketing Growth team to enhance analytical capabilities and champion a data-first approach to all marketing efforts. Success in this role requires working with various data teams across the organization to deliver high-impact, actionable insights that boost overall business performance.
Lettuce share what this role will be responsible for
• Performance Analysis & Optimization: Conduct proactive analysis of performance and brand marketing data to pinpoint areas for improvement across key KPIs (acquisition, CAC, brand awareness, LTV, etc.). Partner with channel managers to translate these insights into concrete initiatives and action plans.
• Strategic Insight Generation: Lead the translation of analytical findings into tangible marketing projects and actions adopted by the broader team.
• Cross-Functional Collaboration & Mentorship: Act as a key liaison for the analytics department, supporting the broader Canadian marketing team by clarifying new metrics and building foundational analytical skills. Foster cross-team collaboration, share best practices, and drive joint insight generation with other analytics departments.
• Customer Journey Analysis: Analyze customer data to identify pain points and opportunities, informing customer segmentation and personalization strategies.
• Market Awareness: Stay current with relevant industry and market trends that could influence business performance.
• Strategic Planning Support: Play an active role in the marketing annual strategic planning process, from initial analysis through compelling data-driven storytelling.
• All other duties, as assigned
Sound a-peeling? Here's what we're looking for
Experience & Education:
• 5+ years of experience in relevant fields such as Marketing Management Consulting, Growth Marketing Management, DTC Consumer Marketing, and/or Digital Marketing.
• Bachelor’s degree required in Marketing, Mathematics, Statistics, or a closely related field.
Technical & Analytical Skills:
• Data Proficiency: Highly skilled in managing and analyzing large datasets, including identifying trends, drawing robust conclusions, and expertly cleaning, transforming, and structuring raw data.
• Technical Tools: Proficiency in querying data and utilizing analysis tools such as Databricks, Tableau, and Google Analytics.
• Analytical Aptitude: A creative thinker with a strong, data-driven analytical mindset for optimizing daily performance and effectively managing business operations.
Core Competencies:
• Strategic & Critical Thinking: Demonstrated ability to critically evaluate company goals, devise effective strategies to ac