About this role
The Opportunity
HelloFresh is the world's leading meal-kit company, serving millions of subscribers across 18 markets. Historically, we have grown through paid acquisition, but the way people discover food is changing twice over. Search is being reshaped by AI, and a new generation of consumers is asking ChatGPT, Claude, Gemini, and Perplexity to "plan dinner for my family this week" instead of opening an app or a search engine. Whoever shows up in those answers wins the category-default position. Whoever does not is invisible.
We own the meal-kit category in organic search and in LLMs. The broader food and recipe universe, where 150M+ monthly searches live, is still dominated by publishers with decades of content authority. Closing that gap is one of the largest, most durable growth opportunities in the business, and it is the mandate of the Organic Growth squad.
We're hiring a Staff Product Manager to lead Organic Growth and level it up from a traditional SEO function into a modern organic discovery engine spanning SEO, Generative Engine Optimization (GEO), and an emerging Agentic Commerce mandate. This is the single-threaded leadership role for how HelloFresh and Factor get discovered, cited, and chosen across Google and AI surfaces.
The role
You will own the end-to-end product strategy for organic discovery technical SEO, content infrastructure at scale, GEO and AI visibility, and the early Agentic Commerce surface that turns discovery into action inside LLMs. You'll inherit a real foundation: a quality-first content strategy, recipe-collection automation, a GEO editorial framework, and a shipped Discovery MCP / ChatGPT App proof-of-concept. Your job is to take that to a responsible scale. You will set the direction for a cross-functional squad Product, Engineering, Data/ML, SEO, Content/Editorial, and UX and act as the connective tissue across Marketing, Brand, PR, and Commercial. You will operate with high agency and a strong bias for ownership: this role is for a builder who takes accountability for outcomes, not just outputs.
What you'll own
SEO-the engine
• End-to-end technical and content SEO across HelloFresh and Factor: crawlability, indexation, structured data, internal linking, SSR, sitemaps, and CMS/content-platform infrastructure.
• Content scale with guardrails: recipe detail pages, automated recipe collection pages, editorial/blog, recipe internationalization, and UGC signals (ratings, reviews, authorship) — growing the footprint without falling into the content-debt trap.
• Move the org from meal-kit catalog to food destination: identify high-volume recipe and food queries where we have no page, and build them.
GEO-the next surface
• Own AI visibility and citation share across ChatGPT, Claude, Gemini, and Perplexity, measured via Profound across a priority set of food and meal-kit prompts.
• Drive our +25ppt GEO Visibility Score