About this role
About Jumia :
Jumia is a leading pan-African e-commerce platform. Its mission is to improve the quality of everyday life in Africa by leveraging technology to deliver innovative, convenient and affordable online services to customers, while helping businesses grow as they use Jumia's platform to better reach and serve customers.
Jumia is built around a marketplace and supported by a proprietary logistics business [Jumia Logistics] and a digital payment and fintech platform [Jumia Pay] . With over 3,000 employees, Jumia is led by top talented leaders offering a great mix of local and international talents and is backed by very high-profile shareholders. Jumia is committed to creating a sustainable impact in Africa.
In April 2019, Jumia was the first Tech company in Africa to be listed on the New York Stock Exchange.
As the Sponsored Product Team Lead , you will drive Jumia Ghana’s growth by by taking end-to-end ownership of our sponsored product advertising campaigns across our platforms. In this pivotal role, you will bridge strategic campaign management, client relationship building, and team leadership, guiding a team to optimise multi-channel ad spend, boost conversion performance, and maximize client ROI.
What you will be doing:
• Lead the end-to-end planning, execution, and optimization of sponsored product advertising campaigns across our platforms
• Build data-driven strategies including targeting, keyword management, bidding tactics, and budget allocation to hit performance targets and maximize return on ad spend (ROAS).
• Manage and mentor a team of Sponsored Product Specialists, setting clear KPIs, conducting performance reviews, and fostering skill development and delivery quality.
• Monitor key campaign metrics, analyze performance trends, and identify actionable opportunities to increase reach, engagement, and conversions.
• Run structured experiments across ad copy, targeting variations, and bidding strategies to continuously elevate performance.
• Act as the primary point of contact for clients, delivering clear communications, strategic recommendations, and regular performance updates.
• Collaborate directly with clients to translate their overarching business objectives into actionable sponsored product tactics and execution plans.
• Build and maintain detailed reports and dashboards tracking core KPIs including spend, reach, clicks, conversions, and overall ROI.
• Present campaign performance and strategic insights to both internal stakeholders and client leads, detailing key learnings and next steps.
• Evaluate, test, and onboard new advertising platforms, vendors, and technologies that support Jumia's long-term growth objectives.
• Manage vendor partnerships and negotiate commercial terms to secure maximum value for the business.
What we are looking for:
• Bachelor’s degree in Sales, Marketing, Advertising, Business Administration, or a r