About this role
Who we are
At Twilio, we’re shaping the future of communications, all from the comfort of our homes. We deliver innovative solutions to hundreds of thousands of businesses and empower millions of developers worldwide to craft personalized customer experiences.
Our dedication to remote-first work , and strong culture of connection and global inclusion means that no matter your location, you’re part of a vibrant team with diverse experiences making a global impact each day. As we continue to revolutionize how the world interacts, we’re acquiring new skills and experiences that make work feel truly rewarding. Your career at Twilio is in your hands. .
Hiring and how we work :
We use Artificial Intelligence (AI) to help make our hiring process efficient. That said, every hiring decision is made by real Twilions!
Also, while we are a remote-first company, you may be asked to report in person on an ad-hoc basis for team gatherings, functional off-sites or customer meetings. .
See yourself at Twilio
Join the team as Twilio’s next Marketing Strategy & Planning Manager .
About the job
We're hiring a Marketing Strategy & Analytics Manager to join our global marketing analytics team, sitting alongside our Media Mix Modeling (MMM) data scientists and our regional analytics business partners (EMEA and APJ). This is a hybrid role: part senior business partner, part data scientist. You'll act as a trusted analytics advisor to marketing leadership — owning end-to-end analyses of funnel performance, campaign effectiveness, and marketing ROI — while also being fluent enough in MMM methodology to apply, extend, and translate our MMM outputs into decisions our regional and global marketing leaders can act on.
This role is ideal for someone who has grown from a strong analytics/BI background into applied data science, has direct exposure to MMM (Robyn, Meridian, or similar), and wants a role that blends storytelling and stakeholder influence with genuine modeling depth.
Responsibilities
In this role, you’ll:
• Strategy & Analytics Partnership: Act as the trusted analytics advisor to global and regional marketing leaders, translating business questions into analyses that shape budget, channel, and campaign decisions.
• MMM Application & Translation: Apply and extend outputs from our MMM data science team — interpreting model results, running scenario/what-if analyses, and adapting them for regional nuance and stakeholder-specific questions.
• Measurement & Funnel Analytics: Build and maintain incremental analyses that complement MMM (geo-lift tests, channel-level diagnostics, funnel and pipeline analytics) to validate and enrich model-driven recommendations. Own end-to-end analytics across B2B and B2C marketing funnels, from data pull through insight to executive-ready recommendation.
• MMM Team Partnership: Partner closely with the central MMM data science team to ensure model assumptions,