About this role
Job Description
Based in Auckland, New Zealand, the Marketing Manager will report to the Associate Director Brand for Meal Kits ANZ, working as part of a team that is responsible for bringing the HelloFresh brand strategy and go-to-market plan to life in fresh, creative ways in New Zealand. Excitingly, frequent travel to Australia is required as part of this role, to work closely with our Sydney team. This is a full-time, permanent role, starting from Oct 1 2026.
We are looking for an ambitious and passionate marketer that wants to help shape and change the way people eat forever. Most of all, someone that will enrich our team at HelloFresh.
We believe there are many different ways of developing skills and we love diverse experiences. So even if you don’t “tick all the boxes” but think you’d love and thrive in this role, we would really like to hear from you and learn more about you.
You will…
• Contribute to the development and hands-on execution of HelloFresh New Zealand marketing plans, becoming an expert on the local consumer, media, and food category landscape while balancing global stakeholder requirements.
• Contribute to an integrated brand calendar, working with local/global creative, brand, and product teams while integrating campaigns across marketing channels (SEO, influencer, paid social, direct sales, etc.) to drive wider goals.
• Partner with the HelloFresh ANZ Product Marketing Lead to support, deliver, and seamlessly integrate product marketing as part of broader brand activity.
• Champion the HelloFresh customer at the heart of everything, supporting performance, CRM, direct sales, and CX teams with customer-focussed creative and comms briefing to reinforce the brand value proposition.
• Manage day-to-day agency relationships (creative, PR, media) and central ATL teams to write insight-led briefs, develop media strategies, and execute localized brand activity.
• Manage the end-to-end creative production of campaigns and autonomously deliver locally- and globally-led brand partnerships, collaborating with central teams and local culinary, product, growth, and ops functions.
• Coordinate and track the HelloFresh New Zealand brand budget, maintaining accurate records and processing spend to deliver world-class activity on time and to budget.
• Deliver post-campaign analysis and reports, sharing the impact of marketing activity on business and brand KPIs alongside recommendations and hypotheses to test for future brand activity.
You have/are…
• Passionate about food and the HelloFresh brand, immensely curious about future possibilities, and driven to bring an innovative, ambitious approach to brand marketing.
• Extensive marketing knowledge (ideally brand/digital), with a solid understanding of tailoring cross-channel communication to increase brand salience, love, and consideration while balancing data to inform planning and decision making.
• Excellent understanding and track record in delivering end-to-en