About this role
Careem is building the Everything App for the greater Middle East — making it easy to move around, order food and groceries, manage payments, and more. Our purpose is simple: to simplify and improve people’s lives and build an awesome organisation that inspires. Since 2012, Careem has enabled earnings for over 2.5 million Captains, simplified the lives of more than 70 million customers, and built a platform where the region’s best talent and entrepreneurs thrive. We operate in 70+ cities across 10 countries, from Morocco to Pakistan.
We’re now entering our next chapter — one powered by AI. We’re looking for AI talent: curious problem-solvers who know how to apply AI to build tools, automate workflows, and create real impact. Whether it’s streamlining operations, enhancing customer experience, or reimagining internal systems — we want people who can make Careem work smarter and move faster.
About the Team
Careem Pay is the fintech arm of Careem, operating within the super-app ecosystem (as a start up within the company) to deliver seamless payments, money transfers, and financial services to millions of customers across the region.
About the Role
We're looking for a sharp, data-driven individual to own the end-to-end release cycle, funnel optimisation, and Martech performance for all customer-facing Careem Pay assets.
This is a high-visibility role at the intersection of product, data, and growth. You'll be the operational backbone of the Pay product engine, making sure every digital touchpoint is positioned intelligently and every customer sees the right message at the right moment in their journey. You'll bring structure to complexity, use data to drive decisions, and apply an AI-first mindset to how the team operates.
If you enjoy turning a messy, multi-channel growth surface into a well-oiled machine, and want to do it in one of the region's most dynamic fintech environments, this role is for you.
What You’ll Do
• Lead the GTM, and product launches post development till full scale up.
• Own the user funnel with data insights to define and inform the roadmap.
• Own the setup of touch points throughout, in and outside the Careem app.
• Own the management of all growth touchpoints across the super-app (banners, widgets, shortcuts, vertical tile), Careem Plus loyalty surfaces, and marketing channels.
• Define and maintain a structured asset calendar, ensuring every channel is always live, correctly targeted, and aligned to active growth priorities.
• Manage rapid experimentation cycles, spinning assets up and down with speed and rigour.
• Serve as the primary growth ops interface with the Product, Engineering, Growth, Marketing, and Loyalty teams, translating business needs into operational actions.
• Partner with the growth and analytics teams on experiment design, holdout groups, and incrementality measurement.
• Coordinate with the creative and marketing teams to ensure assets are produced on time, on