About this role
Celonis is the trusted platform to industrialize Enterprise AI. At our core is the Celonis Context Model — which combines process data, business knowledge, and intelligence into a living digital twin of the enterprise that AI can actually understand, turning AI's operational blind spots into operational clarity. World's leading companies trust Celonis and its global ecosystem of partners to make their AI agents, people, systems, and processes work together, achieving transformational outcomes. We believe there's a massive opportunity to unlock global productivity and sustainability by giving AI the context to understand how every business process really works. Join our mission to make processes work for people, companies, and the planet.
The Team:
• You will be a key member of the Finance department, reporting directly to the VP, GTM Finance.
• You will act as a dedicated partner to executive leaders across our Go-To-Market (GTM) organizations, which include functions such as Services, Customer Success, Marketing, and Partner Eco-Systems.
• The position is based in Madrid, Spain, and operates on a hybrid work model.
The Role:
As the Finance Business Partner for Marketing & Partners, you will sit at the intersection of growth strategy and financial discipline. You will transcend traditional budget tracking to evaluate the true financial efficiency of our go-to-market (GTM) investments. Your mission is to maximize the ROI of our global marketing spend and architect the financial framework for our indirect revenue channels—including Global System Integrators (GSIs), Channel Partners, and Cloud Marketplaces (AWS, Azure, GCP).
The work you’ll do:
Marketing Finance & ROI Optimization
• Program ROI Analysis: Evaluate the efficiency of global marketing spend across Performance Marketing, Brand, Corporate Events, and Account-Based Marketing (ABM).
• Pipeline Modeling: Partner with Marketing Operations to build predictive models linking marketing spend to L2R (Lead to Revenue), Pipeline Generation, and Customer Acquisition Cost (CAC) Payback.
• MDF Management: Oversee the allocation, compliance, and ROI of Market Development Funds (MDF) utilized in joint marketing ventures with partners.
Partner Eco-System & Channel Strategy
• Partner Economics: Design and model commercial frameworks for GSI, Reseller, and Referral programs (e.g., margins, discounts, referral fees, and co-sell incentives).
• Cloud Marketplace Strategy: Analyze the financial impact, margin drag, and listing fee economics of scaling enterprise deals through Cloud Marketplaces (AWS, Azure, GCP).
• Influence vs. Sourced Tracking: Partner with the Alliances team to establish clear attribution models, tracking "Partner-Sourced" vs. "Partner-Influenced" ARR and its impact on customer Lifetime Value (LTV).
Planning, Forecasting & Governance
• Budget & Forecasting: Own the annual budgeting and rolling fore