About this role
About Jumia :
Jumia is a leading pan-African e-commerce platform. Its mission is to improve the quality of everyday life in Africa by leveraging technology to deliver innovative, convenient and affordable online services to customers, while helping businesses grow as they use Jumia's platform to better reach and serve customers.
Jumia is built around a marketplace and supported by a proprietary logistics business [Jumia Logistics] and a digital payment and fintech platform [Jumia Pay] . With over 3,000 employees, Jumia is led by top talented leaders offering a great mix of local and international talents and is backed by very high-profile shareholders. Jumia is committed to creating a sustainable impact in Africa.
In April 2019, Jumia was the first Tech company in Africa to be listed on the New York Stock Exchange.
What you will be doing:
• Develop and execute strategic plans for market expansion, including identifying new market opportunities, assessing market potential, and defining market entry strategies.
• Conduct market research and competitive analysis to evaluate market dynamics, customer needs, competitive landscape, and regulatory environment.
• Identify and prioritize target markets based on market size, growth potential, competitive intensity, and alignment with company objectives.
• Develop and implement market entry plans, including market segmentation, target customer profiling, distribution channel strategies, pricing strategies, and promotional tactics.
• Establish and maintain relationships with key stakeholders, including government agencies, industry associations, distributors, suppliers, and strategic partners.
• Collaborate with cross-functional teams, including sales, product development, operations, and finance, to ensure alignment and coordination of expansion efforts.
• Develop and manage expansion budgets, allocate resources effectively, and track expenses to ensure cost-effective execution of expansion plans.
• Monitor and evaluate expansion performance metrics, track progress against goals, and provide regular updates to senior management and stakeholders.
• Identify and mitigate risks and challenges associated with market expansion, including regulatory compliance, operational constraints, and competitive threats.
• Stay informed about industry trends, best practices, and emerging technologies in market expansion and business development.
What we are looking for:
• Bachelor's degree in Business Administration, Marketing, Economics, or related field; Master's degree preferred.
• years of experience in market expansion, business development, or related roles, with a proven track record of driving successful market entry and growth initiatives.
• Strong analytical skills and proficiency in market research, competitive analysis, and financial analysis.
• Excellent communication and interpersonal skills, with the ability to build and maintain relationships with internal te