About this role
Join Proton and help build a privacy-first internet at scale
Proton is one of Europe’s fastest-growing technology companies, serving over 100 million users worldwide across products including Proton Mail, Proton VPN, Proton Drive, Proton Pass, and Proton Calendar. Our mission is to create ethical, secure alternatives to Big Tech by putting privacy, transparency, and user trust first.
As Proton continues to scale its consumer ecosystem, CRM and lifecycle growth are becoming increasingly important commercial growth engines. We are looking for a highly experienced B2C CRM & Lifecycle Growth Lead to build the strategy, capabilities, systems, and operating model that enable us to engage users intelligently across products, channels, and stages of the customer journey.
This is a senior individual contributor role with significant strategic ownership. It is designed for a commercially minded CRM leader who combines strong strategic thinking with hands-on execution and who is motivated by building a function rather than inheriting a mature one.
The Role
Proton operates a growing portfolio of SaaS products, each generating rich behavioural signals about how users discover, adopt, engage with, and pay for our services.
Today, lifecycle communications and growth initiatives are often developed at a product level. The opportunity is to build a more sophisticated, coordinated CRM and lifecycle growth capability across the portfolio: one that uses product behaviour, customer value, commercial priorities, and experimentation to determine the next best action for each user .
You will own the development of this capability from the ground up.
Your remit will span onboarding, activation, engagement, conversion, cross-sell, retention, reactivation, and customer lifetime value. You will define how CRM contributes to Proton's broader growth strategy and work closely with Product, Growth, Data, Engineering, Martech, and Marketing to turn behavioural signals into scalable, automated customer journeys.
You will need to be equally comfortable defining a multi-year CRM strategy, challenging commercial assumptions with data, negotiating priorities with senior stakeholders, and getting into the detail of segmentation, experimentation, journey logic, and measurement.
What You'll Do
• Own the end-to-end B2C CRM and lifecycle growth strategy across Proton’s portfolio, from onboarding and activation through conversion, retention, cross-sell, reactivation, and LTV.
• Build Proton’s CRM capability and operating model from the ground up, including segmentation, governance, experimentation, measurement, tooling, and ways of working.
• Design and orchestrate multi-product, event-driven customer journeys using behavioural signals, commercial priorities, and next-best-action principles.
• Identify and deliver CRM and in-product growth opportunities that improve activation, conversion, retention, referrals, and cross-product adoption.
• Build and own a rigorous exper