About this role
CRM Specialist
About Tripadvisor
The Tripadvisor Group connects people to experiences worth sharing, and aims to be the world’s most trusted source for travel and experiences. We leverage our brands, technology, and capabilities to connect our global audience with partners through rich content, travel guidance, and two-sided marketplaces for experiences, accommodations, restaurants, and other travel categories. The subsidiaries of Tripadvisor, Inc. (Nasdaq: TRIP), include a portfolio of travel brands and businesses, including Tripadvisor, Viator, and TheFork.
Job Location: Remote in the United Kingdom
This role is a remote position in the United Kingdom. Occasional travel to company offices as necessary.
What You’ll Do
As CRM Specialist for the CRM Operations team, you will play a critical role in executing Tripadvisor communications with members via commerce streams, member newsletters and content collection communications. The ideal candidate will have a combination of email marketing experience, project management skills and the ability to communicate effectively regarding project status and email analytics.
Responsibilities will include, but not be restricted to:
• Production of email campaigns, app push notifications, and site banners/interstitials
• Work within our marketing automation platforms to produce audiences, campaign logic, and templates based off of technical specifications
• Assist with translation requests (we send in many languages)
• Heavily test all work to preemptively catch bugs, plus approve work of teammates by following our QA process
• Assist managers in ad-hoc projects
Examples:
• Tripadvisor sends multiple highly visible emails each week. The emails go to tens of millions of people in many languages across the globe.
• This person will be producing and sending 3-5 campaigns each week. One aspect of this is creating templates by updating copy, images, links, etc. within our template editor tool.
• Focus is on the execution of the email, push, and site marketing campaigns
What we seek:
• Meticulous attention to detail with a clear, methodological approach to problem solving
• Experience working in a CRM role in a high energy online environment
• Candidates should have 2+ years of email production experience in a corporate setting, with a strong focus on B2C
• Experience building campaigns in the customer engagement platform, Braze, is a plus
• Comfortable multi-tasking in a fast-paced environment, with the ability to manage large cross-functional projects and numerous weekly launches
• Patience and professionalism when more clarification is needed or requirements change
• Strong communication skills that enable you to engage with senior leaders and internal stakeholders
Skills & Experience
• Demonstrated ability to use AI tools to improve efficiency, quality, and decision-making in day-to-day work.
What We Offer
• Competitive compensation packages (routin