About this role
About Tripadvisor
We believe that we are better together, and at Tripadvisor we welcome you for who you are. Our workplace is for everyone, as is our people powered platform. At Tripadvisor, we want you to bring your unique perspective and experiences, so we can collectively revolutionize travel and together find the good out there.
Tripadvisor is the world's leading travel platform. Viator, a Tripadvisor company, is the leading marketplace for travel experiences, connecting travellers with 300,000+ things to do around the world. Our Marketing Analytics team owns the analytics stack for marketing — covering Search, CRM, Display, and Affiliate — in a high-velocity ecommerce environment where booking dynamics, intent signals, and seasonality make every data problem genuinely interesting. Search Marketing sits at the center of our growth strategy, and we're investing seriously in both the analytics craft and the AI tools that make that craft faster and sharper.
About the Role
The Marketing Analytics team is looking for a Sr Data Analyst, Search Marketing who is, at their core, a strong analyst — sharp with data, comfortable in SQL, and genuinely fluent in the search landscape: how paid and organic search interact, how the SERP evolves, and how that translates into traffic and revenue. Alongside that analytical core, we're looking for someone with a real appetite for AI — someone who is curious about how AI tools can speed up analysis, sharpen insight, and change the way analysts work, and who wants to keep growing in that direction.
You'll be expected to arrive with a solid command of search marketing analytics and be able to work with a good degree of independence from day one. You'll partner closely with channel owners and stakeholders across the business, and help shape how less experienced analysts on the team approach search data.
What You'll do
• Analyze search performance. Dig into SEM and SEO data to understand what's driving traffic and revenue, and translate that into clear, actionable insight for the marketing team.
• Ensure performance is properly measured. Make sure search channel performance is tracked accurately and reliably, and surface insights that help the team increase both performance and efficiency.
• Support experimentation. Help design and analyze incrementality tests and experiments across search channels, ensuring results are measured rigorously and communicated clearly.
• Track the SERP. Build a working understanding of how paid and organic search features interact, and help monitor the impact of Google algorithm updates on our performance.
• Analyze the competitive and demand landscape . Track impression/click share, competitor positioning and search demand trends to uncover opportunities across the business — informing our bidding strategy and influencing supply acquisition.
• Stay ahead on AI search. Build an understanding of the evolving AI search landscape, track our presence in LLM and AI-generat