GTM Engineer (Marketing)

Responsibilities

• Own the HubSpot marketing automation layer — nurture workflows, behavioral triggers, lifecycle stage transitions, and form/landing page infrastructure
• Build and maintain segmented nurture tracks by persona (HR leader, CFO, Ops) and vertical (restaurant, retail, healthcare), enabling personalized outreach at scale
• Ensure all campaign activity in HubSpot is properly tracked, attributed, and linked to pipeline impact
• Build and maintain the AI agent layer for content operations: first-draft blog post generation, content repurposing into ad/email/one-pager formats
• Develop and automate the SEO/AEO keyword intelligence workflow — continuous ranking monitoring, competitor content gap analysis, and auto-generated content briefs
• Explore and implement AI-assisted copy generation for nurture sequences and 1.1 ABM efforts, enabling higher volume without additional headcount
• Own marketing attribution: standardize the attribution model across all campaigns and enforce consistent application
• Build the automated weekly performance report — channel performance, MQL volume, cost-per-MQL by source, pipeline influence — aggregated from HubSpot, Google Analytics, and ad platforms
• Flag campaign anomalies in real time (spend spikes without proportional pipeline impact, conversion rate drops by segment)
• Manage the technical SEO tooling layer (we use Clearscope) and build a systematic keyword monitoring and content brief workflow
• Monitor competitor content movements and organic ranking shifts, surfacing weekly opportunity briefs to Marketing leadership
• Coordinate with the content AI agent (once built) to ensure SEO-optimized briefs are executed efficiently
• Own lead enrichment, routing, and lifecycle stage logic for all Marketing-sourced contacts entering HubSpot
• Monitor and maintain MQL-to-SQL conversion data quality, ensuring accurate handoff data between Marketing and Sales
• Partner with Brian on the enrichment waterfall and data standards for Marketing-sourced contacts

Requirements

• 3-5 years of experience in marketing operations or revenue operations at a B2B SaaS company
• Hands-on HubSpot experience — you've built marketing automation workflows, behavioral triggers, lifecycle stage logic, and basic reporting, not just consumed them
• Experience building or maintaining email nurture programs with measurable engagement outcomes (open rates, click rates, MQL conversion)
• Familiarity with marketing attribution concepts and the ability to implement and maintain a consistent attribution model in HubSpot
• Experience building with AI-assisted workflows or automation tools leveraging LLMs — you've experimented with or deployed AI in a marketing or ops context
• Demonstrated ability to work independently on technical builds — you can take a requirement from a marketing stakeholder and execute without step-by-step direction
• Strong written communication; you can summarize analytical findings clearly for a non-technical audience
• Must be currently authorized to work in the USA without sponsorship or transfer

Benefits

• Market-leading medical, dental, and vision insurance
• Stock options
• Free Premium-Tier Origin Financial Wellness subscription
• Monthly home-office stipend
• 401k (TransAmerica)
• 12-weeks paid parental leave for birthing and non-birthing parents
• Flexible time off + sick and safe time
• 11 paid company holidays
• Branch@Branch Same Day Pay Option
• Salary range of $120-135k