Sales Professional

What you'll learn

Course modules

1. 01

   What sales actually is (and isn't)

   Most people misunderstand sales. They think it's about smooth talking, pressure, manipulation. Real B2B sales in 2026 is the opposite. This module sets the foundation for everything that follows.

   ~12min
2. 02

   Prospecting & outbound — filling the pipeline

   No prospects, no deals. This module is the practical playbook for finding the right buyers and reaching them — the activity most beginners avoid because it's uncomfortable.

   ~13min
3. 03

   Discovery & qualification — the conversation that wins deals

   The discovery call is where deals are won or lost. Most beginners pitch; senior pros ask, listen, and qualify. This module is the practical playbook for the conversation that matters most.

   ~13min
4. 04

   Demos & presentations — showing your product effectively

   Most demos are bad. Generic feature tours, too long, no narrative. This module is how senior salespeople run demos that close — tied to discovery, focused on outcomes, structured for the audience.

   ~12min
5. 05

   Objection handling — when buyers push back

   Objections aren't rejection. They're the buyer engaging with the decision. This module is the practical playbook for handling real concerns from informed prospects.

   ~12min
6. 06

   Negotiation & closing — getting to signed

   After discovery, demos, and objections, you reach the negotiation. Most salespeople either give too much or push too hard. This module is the practical middle path.

   ~12min
7. 07

   CRM, pipeline, process — the discipline that wins

   The unsexy stuff. CRM hygiene, pipeline reviews, weekly process discipline. This is what separates top performers from average — and it's almost entirely about consistency, not talent.

   ~12min
8. 08

   Putting it together — a full sales cycle case study

   Modules 1-7 covered the parts. This module assembles them into one complete deal — from initial prospecting through signed contract.

   ~14min