CRM Copy Writer

Responsibilities

• Write compelling and targeted copy for CRM channels, including email, SMS, in-app messages, and push notifications
• Develop customer lifecycle messaging for onboarding, engagement, retention, and reactivation campaigns
• Craft transactional and automated messages that enhance the user experience
• Tailor messaging for different customer personas and user segments
• Collaborate with the Head of CRM to refine messaging strategies based on performance analytics
• Continuously test subject lines, CTAs, and messaging structures to improve engagement and conversion rates
• Analyze open rates, click-through rates, and customer response data to refine copy effectiveness
• Stay updated on email deliverability best practices, spam filters, and mobile-friendly formatting
• Ensure all messaging aligns with Moniepoint's brand voice, tone, and personality
• Balance creativity with clarity, ensuring messages are engaging, informative, and action-driven
• Work closely with CRM, designers, product team, and customer support teams to align messaging with overall marketing goals
• Provide copy direction for visual assets in CRM campaigns

Requirements

• 3+ years of experience in CRM copywriting, email marketing, or lifecycle marketing
• Growing portfolio showcasing email, SMS, and in-app messaging copy
• Proven ability to write engaging, conversion-driven copy for digital customer touchpoints
• Proficiency in CRM platforms
• Ability to balance creativity with core information to drive messaging effectiveness
• Experience working in fintech, banking, or financial services will be considered a plus
• Familiarity with SEO best practices for email content is an advantage
• Creative and strategic thinker who can craft engaging messaging that resonates with users
• Insights-driven mindset that uses results to refine copy and improve performance
• Attention to detail ensuring CRM messages are clear, concise, and error-free
• Collaboration and adaptability to work effectively across teams
• Time management and multitasking abilities to handle multiple campaigns and deadlines efficiently

Benefits

• Work with a fast-growing, innovative company that reaches millions of customers
• Gain hands-on experience with a team of seasoned creative professionals
• Access to mentorship, training, and career growth opportunities
• Competitive compensation, benefits, and career growth opportunities
• Fully remote work culture and support for professional development