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The same principles built into our products are reflected in how our team works: we embrace AI as a core productivity multiplier, with all team members expected to incorporate AI into their daily workflows to drive efficiency, innovation, and impact. GitLab is where careers accelerate, innovation flourishes, and every voice is valued. Our high-performance culture is driven by our values and continuous knowledge exchange, enabling our team members to reach their full potential while collaborating with industry leaders to solve complex problems. Co-create the future with us as we build technology that transforms how the world develops software.
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An overview of this role
We are seeking a detail-oriented Lead Social Media Manager to manage our content calendar, drive employee advocacy programs, and create engaging content specifically for developer audiences. This role requires someone who understands the developer community, has strong organizational skills, and can coordinate content creation across multiple channels while working closely with technical teams.
What You’ll Do
Content Calendar Management
- Create, maintain, and execute comprehensive social media content calendars across all platforms
- Coordinate content scheduling and publishing using Sprout Social
- Ensure consistent posting cadence and optimal timing for our audiences
- Plan content themes around developer events, product releases, and industry trends
- Manage content approval workflows and deadlines
Technical-Focused Content Creation
- Develop technical content that resonates with software developers, engineers, and technical decision-makers
- Create tutorials, code snippets, technical tips, and developer-focused educational content
- Work with the Developer Advocacy team to translate complex technical concepts into engaging social media formats
- Collaborate with engineering teams to highlight technical innovations and features
Platform Management & Optimization
- Manage daily social media activities across LinkedIn, Twitter/X, Instagram and YouTube.
- Monitor developer communities and engage in relevant conversations
- Optimize posting times and content formats based on developer audience behavior.
Analytics & Reporting
- Track and analyze content performance with focus on developer engagement metrics
- Prepare weekly and monthly performance reports
- Identify high-performing content types and optimize future posts
- Measure employee advocacy program effectiveness
Team Member Advocacy & Executive Social Media Management
- Develop and execute team member advocacy programs to amplify GitLab's brand through employee voices
- Create ready-to-share content for team members across all levels
- Manage social media presence for GitLab's executive suite, including content creation and coordination
- Draft platform-specific posts for C-suite executives a