Digital Marketing

What you'll learn

Course modules

1. 01

   How digital marketing actually works (the funnel that drives every decision)

   Digital marketing is not 'posting on social media.' It's a measurable system that turns strangers into paying customers. This module gives you the mental model every other module builds on.

   ~150min
2. 02

   SEO — search intent, not keyword stuffing

   SEO is the highest-ROI channel for most businesses. Most beginners do it wrong by chasing keywords. This module shows you what actually works in the era of Google's helpful-content updates.

   ~150min
3. 03

   Paid ads — Google Search, Meta, TikTok, and the budget rules

   Paid advertising can scale a business overnight or burn through your budget in a week. The difference is process. This module gives you the framework to spend money intentionally.

   ~150min
4. 04

   Email marketing — the channel that quietly outperforms everything

   Email has been declared dead since 2005. It still has the highest ROI of any digital channel. This module is why and how.

   ~150min
5. 05

   Content marketing — the compound-interest channel

   Content takes 6-12 months to start working. Once it does, it never stops. This module is how to do it without being one of the 90% of content marketing efforts that fail.

   ~150min
6. 06

   Analytics — measuring what matters (and ignoring what doesn't)

   Most marketing analytics is overwhelming, vanity-driven, or both. This module shows you the dashboard that actually drives decisions.

   ~150min
7. 07

   Conversion rate optimization — turning traffic into customers

   Doubling conversion is cheaper than doubling traffic. This module is the systematic playbook for finding and fixing leaky funnels.

   ~150min
8. 08

   Putting it together — a full marketing strategy from scratch

   Modules 1-7 covered the parts. This module assembles them into one cohesive plan for a real business — the way a senior marketer would approach a brief.

   ~150min