Senior Customer Marketing Manager

Who we are

At Twilio, we’re shaping the future of communications, all from the comfort of our homes. We deliver innovative solutions to hundreds of thousands of businesses and empower millions of developers worldwide to craft personalized customer experiences.

Our dedication to remote-first work, and strong culture of connection and global inclusion means that no matter your location, you’re part of a vibrant team with diverse experiences making a global impact each day. As we continue to revolutionize how the world interacts, we’re acquiring new skills and experiences that make work feel truly rewarding. Your career at Twilio is in your hands.

We use Artificial Intelligence (AI) to help make our hiring process efficient. That said, every hiring decision is made by real Twilions!

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See yourself at Twilio

Join the team as Twilio’s next Senior Customer Marketing Manager.

About the job

The Twilio Customer Marketing team is looking for a builder to create and scale our customer advocacy program in EMEA. In this role, you will help source, activate, and amplify customer success stories, orchestrating each step of the customer storytelling across marketing campaigns and programs. This individual will work in partnership with marketing and sales stakeholders to build a pipeline of customer advocates, and lead them through integrated end-to-end engagements across marketing programs to showcase their stories. Along the way, this customer marketer will be responsible for wearing our customers’ shoes and building customised, relevant, and mutually beneficial co-marketing experiences.

Responsibilities

In this role, you’ll

• Partner with sales, product, and marketing to identify and nurture Twilio customer advocates

• Develop a deep understanding of the narratives that resonate with EMEA audiences best and map them directly to our customer programs

• Lead end-to-end engagements with customers to showcase their success stories across content, events, PR, campaigns, and beyond.

• Deliver a steady drumbeat of high-impact customer stories to help our customers and prospects understand Twilio’s value and business impact

• Balance the needs both locally and centrally for EMEA customer storytelling, wearing the customers’ shoes and become a trusted partner

Qualifications

Twilio values diverse experiences from all kinds of industries, and we encourage everyone who meets the required qualifications to apply. If your career is just starting or hasn't followed a traditional path, don't let that stop you from considering Twilio. We are always looking for people who will bring something new to the table!

*Required

• 6+ years in customer marketing, advocacy or related roles

• Excellent communication and storytelling skills

• Experience working cross functionally with both sales and marketing roles

• Experience working directly with senior executives in customer accounts on marketing engagements (stories, speaking opps, etc.)

Desired

• B2B technology marketing experience preferred

• Experience with large enterprise customers and Global 2000 brands preferred

Location

• This role will be remote and based in London, UK

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Responsibilities

• Partner with sales, product, and marketing to identify and nurture Twilio customer advocates
• Develop a deep understanding of narratives that resonate with EMEA audiences and map them to customer programs
• Lead end-to-end engagements with customers to showcase success stories across content, events, PR, campaigns, and beyond
• Deliver a steady drumbeat of high-impact customer stories to help customers and prospects understand Twilio's value and business impact
• Balance the needs both locally and centrally for EMEA customer storytelling and become a trusted partner

Requirements

• 6+ years in customer marketing, advocacy or related roles
• Excellent communication and storytelling skills
• Experience working cross functionally with both sales and marketing roles
• Experience working directly with senior executives in customer accounts on marketing engagements (stories, speaking opps, etc.)

Preferred Qualifications

• B2B technology marketing experience
• Experience with large enterprise customers and Global 2000 brands