B2B Marketing Lead, India

ABOUT THE ROLE

We are seeking an experienced and versatile India Business Marketing Lead to drive OpenAI’s enterprise and B2B marketing strategy in India. This is a critical leadership role for a full-stack B2B marketer with strong India market judgment—someone who can operate across enterprise, startup, developer, and partner audiences, build foundational capabilities, and deliver high-impact programs that support revenue growth and long-term trust.

This role will be responsible for shaping and executing integrated B2B marketing initiatives that support enterprise adoption, partner-led growth, startups, and developer-adjacent business audiences in India. The ideal candidate brings deep experience working with sales-led GTM teams, navigating complex stakeholder environments, and translating global strategy into locally effective execution for India.

The preferred location for this role is Mumbai.

IN THIS ROLE, YOU WILL

• Lead the development and execution of India B2B marketing strategy, aligned with global priorities and India GTM objectives.

• Drive full-funnel B2B marketing programs across field marketing, content, customer marketing, events, executive engagement, and partner marketing.

• Partner closely with India GTM, Partnerships, Product Marketing, Comms, and Global Affairs to deliver integrated programs that support enterprise adoption and pipeline growth.

• Translate global B2B narratives and launches into India-relevant, market-specific execution across enterprise, startup, developer, and partner motions.

• Establish strong India marketing operating rhythms, including planning cycles, agency management, budget oversight, performance measurement, and reporting.

• Act as the India voice for B2B marketing, bringing market insight, customer perspective, trust signals, and local nuance into global strategy discussions.

• Build and scale foundational B2B marketing capabilities in India, with an eye toward future team growth and specialization.

YOU MIGHT THRIVE IN THIS ROLE IF YOU HAVE

• 10+ years of experience in B2B or integrated marketing, ideally within technology, platforms, or high-growth environments.

• Proven track record of building and executing B2B marketing programs that support enterprise or partner-led GTM motions in India and/or similarly complex markets.

• Strong understanding of India enterprise buying dynamics, including the role of trust, regulation, partners, SI ecosystems, and local proof points.

• Demonstrated ability to operate at both strategic and executional levels in fast-moving, ambiguous environments.

• Experience working closely with Sales, GTM, Partnerships, Product Marketing, and Comms teams in a matrixed organization.

• Excellent communicator and collaborator, with strong stakeholder management and influence skills across business, policy, product, and GTM audiences.

• Experience managing teams, agencies, vendors, and regional or local partners in India preferred.

NICE TO HAVE

• Experience marketing AI, developer, or highly technical products.

• Familiarity with regulated industries or trust-sensitive enterprise environments.

• Prior experience leading India, South Asia, regional, or global marketing scopes.

At OpenAI, we value thoughtful builders who are excited to operate at the intersection of technology, business, and societal impact. If you’re motivated by complex challenges, India market nuance, and the opportunity to shape how AI is adopted by businesses in India, we’d love to hear from you.

About OpenAI

OpenAI is an AI research and deployment company dedicated to ensuring that general-purpose artificial intelligence benefits all of humanity. We push the boundaries of the capabilities of AI systems and seek to safely deploy them to the world through our products. AI is an extremely powerful tool that must be created with safety and human needs at its core, and to achieve our mission, we must encompass and value the many different perspe

Responsibilities

• Lead the development and execution of India B2B marketing strategy, aligned with global priorities and India GTM objectives
• Drive full-funnel B2B marketing programs across field marketing, content, customer marketing, events, executive engagement, and partner marketing
• Partner closely with India GTM, Partnerships, Product Marketing, Comms, and Global Affairs to deliver integrated programs that support enterprise adoption and pipeline growth
• Translate global B2B narratives and launches into India-relevant, market-specific execution across enterprise, startup, developer, and partner motions
• Establish strong India marketing operating rhythms, including planning cycles, agency management, budget oversight, performance measurement, and reporting
• Act as the India voice for B2B marketing, bringing market insight, customer perspective, trust signals, and local nuance into global strategy discussions
• Build and scale foundational B2B marketing capabilities in India, with an eye toward future team growth and specialization

Requirements

• 10+ years of experience in B2B or integrated marketing, ideally within technology, platforms, or high-growth environments
• Proven track record of building and executing B2B marketing programs that support enterprise or partner-led GTM motions in India and/or similarly complex markets
• Strong understanding of India enterprise buying dynamics, including the role of trust, regulation, partners, SI ecosystems, and local proof points
• Demonstrated ability to operate at both strategic and executional levels in fast-moving, ambiguous environments
• Experience working closely with Sales, GTM, Partnerships, Product Marketing, and Comms teams in a matrixed organization
• Excellent communicator and collaborator, with strong stakeholder management and influence skills across business, policy, product, and GTM audiences

Preferred Qualifications

• Experience managing teams, agencies, vendors, and regional or local partners in India
• Experience marketing AI, developer, or highly technical products
• Familiarity with regulated industries or trust-sensitive enterprise environments
• Prior experience leading India, South Asia, regional, or global marketing scopes