GTM Process & Operations

About the Team

OpenAI’s mission is to build safe artificial general intelligence (AGI) which benefits all of humanity. This long-term undertaking brings the world’s best scientists, engineers, and business professionals into one lab together to accomplish this.

In pursuit of this mission, our Go To Market (GTM) team is responsible for helping customers learn how to leverage and deploy our highly capable AI products across their business. The team is made of Sales, Solutions, Support, Marketing, and Partnership professionals that work together to create valuable solutions that will help bring AI to as many users as possible.

About the Role

Our GTM team is uniquely positioned to help customers realize the transformative potential of advanced AI models for their businesses and end users.

As an individual contributor on the GTM Operations team, you’ll play a critical role in designing and scaling the operational systems that power our sales organization.

This role will serve as a trusted partner to GTM leadership, building the end-to-end ops design for sales lifecycle from lead routing through territory design, opportunity management, deal execution, and delivery readiness. This role combines systems and process design with operational performance management, delivering insights and driving automation to improve field efficiency and velocity.

You’ll collaborate cross-functionally with Marketing Ops, Enterprise Systems, Product, Delivery, Finance, Enablement, Legal, Deal Desk, and Security to develop scalable infrastructure, streamline workflows, and enable scalable growth across the business.

In this role, you will

GTM Data,Governance & Routing: Create a reliable GTM data foundation that makes SFDC easier to use and ensures leads, accounts, and opportunities are accurately routed, defined, enriched, and actionable.

• Design and manage lead and campaign routing; define requirements and partner with systems and marketing ops on build.

• Implement alerting, monitoring, and reporting to ensure routing accuracy and responses.

• Drive data quality and enrichment strategy across core GTM objects.

• Establish cross-object definitions, ownership, source-of-truth standards, and governance for SFDC fields, layouts, process changes, and field feedback on data and routing issues.

TAM, Accounts & Territories: Create a clean, scalable account and territory foundation that aligns coverage with market opportunity and enables efficient selling.

• Own account structure (parent/child), TAM integrity, and Salesforce account data health.

• Drive territory design process and execution as part of fiscal planning cycles.

• Manage account ownership, book movements, and territory adjustments.

• Define account hierarchy, account team structures, and rules of engagement across segments, overlays, and global coverage.

Sales Process & Opportunity Management: Drive consistent, high-quality pipeline execution through standardized processes, automation, and governance.

• Own opportunity design (stages, required fields, inspection criteria).

• Enforce pipeline governance (accuracy, staleness, coverage, generation health).

• Build workflows and automations (e.g., AI-assisted field population) to increase rep productivity.

• Monitor and drive adherence to process; partner with enablement on rollout and adoption.

• Capture and operationalize competitive intelligence within systems.

• Own operating cadences for work intake, prioritization, systems planning, process health, change management, and delivery of systems improvements (“sales paper cuts”).

Revenue & Consumption Operations: Design and scale the operational systems that move priority revenue motions from commercial commitment through delivery and customer value.

• Design and test processes, systems, and seller workflows for consumption-based motions, including opportunity-to-delivery handoffs and readiness requirements.

• Define the SFDC objects, stage requirements,

Responsibilities

• Design and manage lead and campaign routing, including requirements definition and partnership with systems and marketing ops.
• Implement alerting, monitoring, and reporting for routing accuracy.
• Drive data quality and enrichment strategy across core GTM objects.
• Establish governance for SFDC fields, layouts, and process changes.
• Own account structure, TAM integrity, and Salesforce account data health.
• Drive territory design process and execution for fiscal planning cycles.
• Manage account ownership, book movements, and territory adjustments.
• Define account hierarchy, team structures, and rules of engagement.
• Own opportunity design including stages, required fields, and inspection criteria.
• Enforce pipeline governance and build workflows to increase rep productivity.
• Monitor process adherence and partner with enablement on rollout.
• Capture and operationalize competitive intelligence.
• Own operating cadences for work intake, prioritization, and systems planning.
• Design and test processes and seller workflows for consumption-based motions.