Campaign Manager, Brand

WHO WE ARE

Notion is the collaborative AI workspace where teams and agents think together https://www.youtube.com/watch?v=vkpYpWfEK5s. We're building one place where your knowledge, projects, meetings, and AI tools live side by side, so work is faster, clearer, and less fragmented. Millions of individuals, small teams, and large companies run their work on Notion.

Notinos (our employees) are customer zero in bringing this future of work to life. We care about craft, building things that last, and the belief that great work is still fundamentally human. Our goal isn’t to ship the next feature. Each and every team of Notinos is working to set the standard for how humans work together in the AI era. From building a business’s system of record to making and managing AI agents to automating away the busy work, we care deeply about giving our customers more time for their life’s work.

ABOUT THE ROLE

Notion’s Integrated Marketing team connects our brand story to the world—ensuring that every campaign, launch, and experience builds on global awareness of Notion as the intelligent, AI-connected workspace for modern work. We're looking for an experienced, creative, and rigorous brand campaign expert who excels at conceptualizing innovative campaign strategies and bringing clarity to complex challenges.

This role can be based in either San Francisco or New York City. We work from our offices on Mondays, Tuesdays and Thursdays (our Anchor Days) because we do our best thinking and building together in person. We’re looking for someone who’s excited to work alongside the team during those days.

WHAT YOU'LL ACHIEVE

The Campaign Manager, Brand brings Notion’s mission, product capabilities, and customer stories to life through targeted, insight-driven brand campaigns. This role is responsible for conceptualizing, developing, and executing integrated marketing programs that connect Notion’s core value props to the needs and aspirations of our customers—from individuals to global enterprises.

Reporting to the Campaign Lead, you’ll drive seasonal campaigns, brand activations, and special projects that aim to build excitement among both current customers and prospects. You’ll work closely with Product Marketing, Growth Marketing, and Creative to transform feature launches, product education, and customer insights into powerful, scalable brand moments that build understanding, drive conversion, and reinforce Notion’s position as the AI workspace for teams. Responsibilities include:

• Lead cross-functional campaign execution, from concept to delivery, for both special brand projects and feature-led programs

• Partner with Creative to generate out-of-the-box brand marketing concepts, breaking from the industry mold and encouraging blue sky thinking

• Partner with Product Marketing to develop strategies that translate product value into meaningful narratives for the target audience of each activation or campaign

• Partner with Growth Marketing to define the right mix of content, media, and channels to reach each segment effectively

• Manage campaign briefs, creative deliverables, and timelines—ensuring clarity, accountability, and alignment across stakeholders

• Integrate brand and performance media buying from planning through delivery and reporting

• Define and track KPIs for each campaign, analyzing and sharing results and applying insights to optimize future programs

• Ensure all campaigns maintain a cohesive Notion voice and brand expression, while adapting to audience needs and regional contexts

SKILLS YOU'LL NEED TO BRING

• 8+ years of experience in integrated or brand marketing, preferably in AI or tech, with proven success leading complex projects to fruition

• Idea catalyst: You bring a concept-led approach and an opinionated point of view, sparking, shaping, and shepherding breakthrough concepts until they're undeniable

• AI fluency: You have deep, first-hand experience experimenting with new AI tools,

Responsibilities

• Lead cross-functional campaign execution, from concept to delivery, for both special brand projects and feature-led programs
• Partner with Creative to generate out-of-the-box brand marketing concepts, breaking from the industry mold and encouraging blue sky thinking
• Partner with Product Marketing to develop strategies that translate product value into meaningful narratives for the target audience of each activation or campaign
• Partner with Growth Marketing to define the right mix of content, media, and channels to reach each segment effectively
• Manage campaign briefs, creative deliverables, and timelines—ensuring clarity, accountability, and alignment across stakeholders
• Integrate brand and performance media buying from planning through delivery and reporting
• Define and track KPIs for each campaign, analyzing and sharing results and applying insights to optimize future programs
• Ensure all campaigns maintain a cohesive Notion voice and brand expression, while adapting to audience needs and regional contexts

Requirements

• 8+ years of experience in integrated or brand marketing, preferably in AI or tech, with proven success leading complex projects to fruition
• Idea catalyst: You bring a concept-led approach and an opinionated point of view, sparking, shaping, and shepherding breakthrough concepts until they're undeniable
• AI fluency: You have deep, first-hand experience experimenting with new AI tools