Integrated Marketing Manager, Brand & Customer

About the Team

OpenAI’s Business Marketing team helps organizations understand, adopt, and create value with AI. Integrated Marketing connects our brand, products, customers, developer communities, go-to-market teams, and commercial priorities into coherent market moments. We are building an AI-native marketing team that moves quickly, uses intelligence to work differently, and measures success by whether business audiences become aware of OpenAI, consider our products, and ultimately choose us.

About the Role

We’re hiring an integrated marketer to shape how businesses understand, experience, and choose OpenAI. You’ll connect our brand, products, and customer stories into campaigns that demonstrate how AI is transforming organizations and establish OpenAI as a preferred partner for businesses adopting AI.

You’ll build integrated campaigns for BDMs, and grow customer relationships through storytelling as a critical source of proof of enterprise transformation.. This role is part of the Integrated Marketing team within OpenAI’s Business Marketing organization. While your specialty is brand and customer, you’ll flex across business campaigns, product launches, and other priority market moments.

In this role, you will

• Lead integrated brand marketing strategies and campaigns that increase awareness, consideration, and preference among enterprise buyers and business decision makers.

• Synthesize audience research, cultural/competitive context, product truth, customer proof, and business priorities into positioning and creative briefs that can travel across paid, owned, earned, social, field, and sales channels.

• Connect brand, creative, customer marketing, communications, media, growth, demand generation, and field activation into one coherent business audience journey.

• Use AI to uncover insights, experiment with new storytelling formats, and accelerate high-quality execution.

• Be directly accountable for increasing unaided awareness, consideration, purchase preference, and positive brand sentiment among priority business audiences.

You might thrive in this role, if you

• Have significant experience leading integrated marketing, product marketing, brand marketing, or other business-to-business go-to-market programs.

• Strong strategic judgment, senior stakeholder credibility, and the ability to lead independently through ambiguity.

• Demonstrated ownership of brand and commercial outcomes, including unaided awareness, consideration, purchase preference, sentiment, adoption, pipeline, or revenue.

• Strong command of positioning, audience strategy, creative development, channel planning, full-funnel measurement, and significant marketing investments, including budgets or portfolios up to $100M.

• An active, forward-looking relationship with AI and experience using AI tools to improve insight, experimentation, execution, and learning.

• Enthusiasm for contributing across an integrated Business Marketing team as priorities, audiences, and market opportunities evolve.

• Customer-facing experience pitching executive stakeholders and translating enterprise customer outcomes into brand campaigns.

About OpenAI

OpenAI is an AI research and deployment company dedicated to ensuring that general-purpose artificial intelligence benefits all of humanity. We push the boundaries of the capabilities of AI systems and seek to safely deploy them to the world through our products. AI is an extremely powerful tool that must be created with safety and human needs at its core, and to achieve our mission, we must encompass and value the many different perspectives, voices, and experiences that form the full spectrum of humanity.

We are an equal opportunity employer, and we do not discriminate on the basis of race, religion, color, national origin, sex, sexual orientation, age, veteran status, disability, genetic information, or other applicable legally protected characteristic.

For additional information, please s

Responsibilities

• Lead integrated brand marketing strategies and campaigns that increase awareness, consideration, and preference among enterprise buyers and business decision makers.
• Synthesize audience research, cultural/competitive context, product truth, customer proof, and business priorities into positioning and creative briefs that can travel across paid, owned, earned, social, field, and sales channels.
• Connect brand, creative, customer marketing, communications, media, growth, demand generation, and field activation into one coherent business audience journey.
• Use AI to uncover insights, experiment with new storytelling formats, and accelerate high-quality execution.
• Be directly accountable for increasing unaided awareness, consideration, purchase preference, and positive brand sentiment among priority business audiences.

Requirements

• Have significant experience leading integrated marketing, product marketing, brand marketing, or other business-to-business go-to-market programs.
• Strong strategic judgment, senior stakeholder credibility, and the ability to lead independently through ambiguity.
• Demonstrated ownership of brand and commercial outcomes, including unaided awareness, consideration, purchase preference, sentiment, adoption, pipeline, or revenue.
• Strong command of positioning, audience strategy, creative development, channel planning, full-funnel measurement, and significant marketing investments, including budgets or portfolios up to $100M.
• An active, forward-looking relationship with AI and experience using AI tools to improve insight, experimentation, execution, and learning.
• Enthusiasm for contributing across an integrated Business Marketing team as priorities, audiences, and market opportunities evolve.
• Customer-facing experience pitching executive stakeholders and translating enterprise customer outcomes into brand campaigns.