Digital Marketing Manager

Who we are

At Twilio, we’re shaping the future of communications, all from the comfort of our homes. We deliver innovative solutions to hundreds of thousands of businesses and empower millions of developers worldwide to craft personalized customer experiences.

Our dedication to remote-first work, and strong culture of connection and global inclusion means that no matter your location, you’re part of a vibrant team with diverse experiences making a global impact each day. As we continue to revolutionize how the world interacts, we’re acquiring new skills and experiences that make work feel truly rewarding. Your career at Twilio is in your hands.

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Hiring and how we work

We use Artificial Intelligence (AI) to help make our hiring process efficient. That said, every hiring decision is made by real Twilions!

Also, while we are a remote-first company, you may be asked to report in person on an ad-hoc basis for team gatherings, functional off-sites or customer meetings.

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See yourself at Twilio

Join the team as Twilio’s next Digital Marketing Manager within Demand Creation Hub.

About the job

Twilio is experiencing significant growth, and we are seeking a dynamic and results-oriented Digital Marketing Manager to drive demand creation and acceleration for Twilio's CPaaS portfolio. Reporting to the Digital Marketing Director of APJ, you will be instrumental in designing and implementing the digital strategy focused on building pipelines across direct sales and self-serve motions.

In collaboration with Campaign Management, Product Marketing and Sub-Regional Field Marketing teams, orchestrate the effective channel mix to amplify regional campaigns and targeted programs to generate quality demand, deepen engagements and drive growth.

Responsibilities

In this role, you’ll

• Digital strategy: Collaborate with campaign team to orchestrate digital journey for amplification of Global/ Regional campaigns into target markets and audiences. Partner with Field Marketing teams to understand sub-regional needs, provide strategic digital advice and tactical support to strengthen brand or deepen engagements through all digital channels. Design and activate Account-based marketing campaigns that support customer lifecycle and retention

• Campaign Management and Execution: Plan, execute, and optimise multi-channel digital marketing campaigns across search, display, paid social, email, programmatic and SEO

• Digital Channel Optimisations: Drive channel optimisation strategies to maintain efficiencies, scalability and establish best practices. Structured documentation and processes to foster ease of collaboration

• Project management and prioritisation: Effectively manage priorities, ensuring timely delivery of projects with accuracy and quality.

• Market Insights: Stay on top of digital marketing trends across APJ region and bring fresh ideas to test and scale.

• Performance insights and optimisations: Monitor, analyse, and report on KPIs (CPL, ROAS, CTR, conversion rates, engagement) using tools like GA-4, Salesforce, Tableau and Looker. Contribute to developing and maintaining reporting frame

Responsibilities

• Collaborate with campaign team to orchestrate digital journey for amplification of Global/ Regional campaigns into target markets and audiences
• Partner with Field Marketing teams to understand sub-regional needs, provide strategic digital advice and tactical support to strengthen brand or deepen engagements through all digital channels
• Design and activate Account-based marketing campaigns that support customer lifecycle and retention
• Plan, execute, and optimise multi-channel digital marketing campaigns across search, display, paid social, email, programmatic and SEO
• Drive channel optimisation strategies to maintain efficiencies, scalability and establish best practices
• Establish structured documentation and processes to foster ease of collaboration
• Effectively manage priorities, ensuring timely delivery of projects with accuracy and quality
• Stay on top of digital marketing trends across APJ region and bring fresh ideas to test and scale
• Monitor, analyse, and report on KPIs (CPL, ROAS, CTR, conversion rates, engagement) using tools like GA-4, Salesforce, Tableau and Looker
• Contribute to developing and maintaining reporting frame