About the Position
At Thryv , we are a team that lives by teamwork. However, it’s not the work that drives us, it’s the respect, trust, and care for each other that defines us as a team. We’re a diverse community of trendsetters who do our best work in a fun, relaxed environment. Technology never stops evolving and neither do we. We’re always looking for the best and brightest team players to join us.
This role owns and optimizes performance across Google Ads, Microsoft Ads, and other lead generating platforms to drive efficient, scalable growth. This role is accountable for paid search strategy, execution, optimization, and performance outcomes, ensuring ad spend translates into measurable business results. This role directly influences revenue growth, marketing efficiency, and customer acquisition performance by ensuring Google Ads investment is intentional, optimized, and measurable.
Responsibilities
- Builds, manages, and optimizes Google Ads campaigns and other lead generating platforms (Search, Performance Max, Display, YouTube, Local, Demand Gen).
- Structures accounts for scalability, Quality Score improvement, and performance efficiency.
- Continuously optimizes bids, budgets, keywords, audiences, and creatives. Writes, tests, and optimizes ad copy and ad assets.
- Manages search terms, match types, negative keywords, and bid strategies to control CPA and ROAS.
- Partners with web/UX teams to align ads with landing pages and conversion paths.
- Stays current on Google Ads updates, betas, and policy changes.
- Ensures accurate conversion tracking using Google Ads, GA4, and Google Tag Manager. Monitors performance trends and identifies optimization opportunities.
- Produces clear, actionable performance reporting tied to business outcomes. Validates attribution and data integrity across campaigns.
Who We’re Looking For
- Bachelor's degree (or international equivalent), preferred
- Up to 2 years of related experience, required.
- 2+ years of related experience, preferred.
- Deep industry knowledge of bidding strategies (tCPA, tROAS, Max Conversions).
- Strong analytical and optimization mindset with the ability to think creatively and innovatively, developing new insights for various situations and solutions.
- Excellent communication skills, both written and verbal, with the ability to articulate clearly using excellent grammatical, spelling, and proofreading skills.
- Experience managing multiple accounts and budgets with strong organization and time management skills and attention to detail.
- Ability to translate performance data into clear, practical recommendations to optimize results.
- Ability to travel less than 5% of the time.
- Must be 18 years of age or older.
- Must successfully complete pre-employment screening process, as required.
- Must successfully complete any required training or orientation courses, as needed.
What We Offer
Life requires balance. So we provide benefits around health and wellness, continued education, and work/life balance to help you live your best life when you’re working…and when you’re not.
- Private medical insurance covered by us
- Electricity & Internet subsidy
- Paid time off during winter
Who We Are
At Thryv , we’re a team fiercely devoted to the success of local businesses. We’ve been around for over 100 years, always with one goal in mind — helping small businesses compete, win and succeed. We provide the technology, software and local business automation tools small business owners need to better manage their time, communicate with clients, and get paid, so they can take control of their business and be more successful.
We support businesses across the U.S. and we have team members all around the country (even internationally). In fact, we’re a work-from-anywhere company, because that’s how we get work done.
Culture is vital