Discover your 100% YOU with MicroSourcing !
Position: Digital Marketing Strategist
Work setup: Work from home
Why join MicroSourcing ?
You'll have
- Competitive Rewards: Enjoy above-market compensation, healthcare coverage on day one, plus one or more dependents, paid time-off with cash conversion, group life insurance, and performance bonuses
- A Collaborative Spirit: Contribute to a positive and engaging work environment by participating in company-sponsored events and activities.
- Work-Life Harmony: Enjoy the balance between work and life that suits you with flexible work arrangements.
- Career Growth: Take advantage of opportunities for continuous learning and career advancement.
- Inclusive Teamwork: Be part of a team that celebrates diversity and fosters an inclusive culture.
Key Responsibilities
Marketing Strategy
- Develop comprehensive digital marketing strategies aligned with the organization's business objectives.
- Build annual and quarterly marketing plans.
- Recommend initiatives that improve patient acquisition and retention.
- Translate business goals into measurable marketing campaigns.
- Present strategic recommendations to leadership.
New Clinic Launch Marketing
Lead the marketing strategy for new clinic openings by
- Developing launch campaigns, creating awareness campaigns before opening, increasing community engagement, driving patient appointments, building localized brand recognition.
- Develop marketing playbooks that can be replicated as additional clinics are opened.
Digital Advertising
Manage and optimize paid advertising across multiple platforms including:
- Google Ads, Meta (Facebook & Instagram), Microsoft Ads (Bing), YouTube (when appropriate), TikTok (future campaigns).
Responsibilities include
- Campaign planning, budget allocation, audience targeting, A/B testing, conversion optimization, performance reporting, ROI analysis.
Local Marketing
Develop localized marketing initiatives for each clinic by
- Researching target communities, understanding local demographics, creating location-specific campaigns, supporting community outreach initiatives, improving local search visibility.
Search Engine Marketing (SEM)
Develop search campaigns targeting healthcare-related services including:
- Primary Care, Internal Medicine, Preventive Care, Medicare, Wellness Services.
- Optimize campaigns using keyword research, audience behavior, and conversion data.
Social Media Strategy
Develop strategic social media initiatives across
- Facebook, Instagram, LinkedIn, TikTok (when applicable).
Responsibilities include
- Content strategy, editorial calendar development, campaign planning, community engagement, brand positioning.
Content Strategy
Develop strategic content that educates and engages patients.
Coordinate with creative resources for
- Graphics, video, photography, patient education materials, campaign assets.
Provide
- Creative briefs, messaging direction, content themes, copy guidance.
Reputation Management
Support online reputation management by
- Monitoring online reviews, coordinating timely responses, following approved communication guidelines, escalating sensitive issues appropriately, identifying recurring customer feedback trends.
Analytics & Reporting
Measure campaign effectiveness through KPIs including
- Patient acquisition cost, lead generation, conversion rates, website traffic, engagement, click-through rates, cost per acquisition, Return on Ad Spend (ROAS).
Prepare executive-level reports with recommendations for continuous improvement.
Market Research & Business Intelligence
Conduct research to support future expansion by analyzing
- Population growth, community demographics, healthcare demand, competitor landscape, insurance market penetration, Medicare populations, Hispanic population density, local healthcare trends.
Provide strategic recom