TikTok Advertising Strategist

Who We Are

Power Digital is an AI-Native Growth Firm built at the intersection of world-class talent and proprietary technology. We help leading and emerging brands grow by combining deep vertical expertise, strategic thinking, and enterprise intelligence to drive measurable business outcomes.

For more than a decade, we have built our business around one belief: the best technology makes great people better. Our teams of strategists, creatives, analysts, and technologists use Omega, our AI operating system, to surface opportunities faster, investigate what is driving performance, and execute approved work with greater speed and precision. Behind Omega is Iris, our proprietary intelligence layer, built on years of real performance data, strategic frameworks, testing, and learnings from across our client portfolio. AI expands the capacity of our people to think, create, solve harder problems, and make better decisions. Human judgment, creativity, and accountability remain central to how we work.

As a people-first firm, we value diversity in backgrounds and experiences. We strongly believe our people and culture are key to our success. We partner closely with our clients as an extension of their teams, working across strategy, execution, and measurement to identify what is truly blocking growth and determine what to do next. Our culture is built on people who are curious, ambitious, accountable, and committed to delivering meaningful results for our clients and for one another.

At Power Digital, we believe the future belongs to teams that combine the best talent with the best technology. We are building that future today.

***Proficiency in spoken and written English at an advanced level is required for this role.

A day in the life

The TikTok Advertising Strategist delivers Power Digital’s SMB TikTok offering: a defined set of onboarding deliverables and recurring working sessions for small and mid-sized brands. They are oriented toward getting clients live and spending on TikTok quickly, then helping them grow. They are self-starters who work within the structure of the offer rather than open-ended account management. The Strategist works hand-in-hand with the program lead to refine the offer and deliver it. They own account setup, the initial build, and the working sessions, and they are excellent at giving clients clear, practical direction in a limited amount of time.

Key Responsibilities

• Full ownership of strategy and execution of the SMB offer via TikTok Advertising

• Account setup and QA, with tracking QA coordinated with internal teams

• Initial campaign build, including structure, ad copy, and ads built from client creative

• Lead recurring working sessions covering builds, reporting, and optimizations

• Move clients to live, spending campaigns on a swift timeline; escalate stalled launches early

• Sufficient QA that results in no errors that would negatively impact clients

• Effectively own internal communication for the program

• Keep client status and spend up to date in a shared tracker

• Flag blockers, scope questions, and client feedback to the program lead

• Proactively making recommendation to improve efficiency and performance

• Excellent marketing and business strategy acumen

• Complete understanding of the marketing funnel and how SMB brands succeed on TikTok

• Full knowledge of the Power Circuit, and use of Power Digital’s Nova ecosystem and tools as they relate to your role

• Ability to navigate roadblocks and adapt within the structure of the offer

• Ownership of performance reporting during client sessions

• Ability to leverage data to tell a story and articulate results to clients with clear next steps

• Employ AI technologies to enhance and optimize business processes

Role Requirements

• 2-3 years of digital marketing experience; 1-2 years in an agency setting

• Minimum 2-3 years of hands-on experience with TikTok Advertising

• Specificall