About this role
At Braze, we have found our people. We’re a genuinely approachable, exceptionally kind, and intensely passionate crew.
We seek to ignite that passion by setting high standards, championing teamwork, and creating work-life harmony as we collectively navigate rapid growth on a global scale while striving for greater equity and opportunity – inside and outside our organization.
To flourish here, you must be prepared to set a high bar for yourself and those around you. There is always a way to contribute: Acting with autonomy, having accountability and being open to new perspectives are essential to our continued success.
Our deep curiosity to learn and our eagerness to share diverse passions with others gives us balance and injects a one-of-a-kind vibrancy into our culture.
If you are driven to solve exhilarating challenges and have a bias toward action in the face of change, you will be empowered to make a real impact here, with a sharp and passionate team at your back. If Braze sounds like a place where you can thrive, we can’t wait to meet you.
WHAT YOU’LL DO
Braze is a fast-paced, growth-oriented company and in order to sustain this peak performance, it’s important that our go-to-market teams are highly productive. As a Sr. GTM Enablement Manager, you will report to the Sr. Director of Sales Enablement and your role is to provide our GTM teams in the region with the tools, skills and knowledge to be successful. This role serves as the connective tissue between Braze's global enablement centre of excellence and APAC's local sales execution, translating global programs into locally relevant, consistently reinforced enablement that drives measurable impact on the ground.
Regional Enablement
• Partner with Regional Sales leadership to identify priorities, diagnose business needs, and build enablement programs with deep shared ownership, ensuring adoption at a grassroots level.
• Design and maintain a programmatic, recurring skills curriculum across core sales excellence themes including value-based selling, objection handling, competitive differentiation, negotiation, and outreach ensuring consistent upskilling cadence across APAC teams.
• Localise and reinforce global competitive intelligence and differentiation frameworks, partnering with regional sales leaders to identify emerging threats and equip teams with market-ready defensive playbooks and narratives.
• Establish a consistent operating rhythm with Sales leaders, providing regular updates, surfacing needs, and reinforcing accountability for program adoption.
• Drive regional execution of enablement programs, ensuring rollout is timely, tracked, and supported through clear communication.
• Monitor and report on adoption and performance metrics, closing the loop with leadership to highlight progress and gaps.
Global Enablement
• Act as the regional voice to the GTM Enablement & Productivity team, providing insights and feedback to shape global programs.
• Ensure consiste