About this role
S'more about the team
We are looking for a Social & Brand Marketing Senior Associate to bring The Pets Table to life across social, content, creators, and customers. Reporting to the Brand Marketing Manager, you’ll run day-to-day organic social, create content, and own our blog. You’ll also work cross functionally to help grow our influencer program and work with our paid social lead on creative testing. This is a pivotal role in shaping how The Pets Table shows up across channels and in building awareness with pet parents across the US.
Lettuce share what this role will be responsible for
• Own organic social across The Pets Table’s channels, including strategy, content calendar, scheduling, and publishing
• Identify always-on content opportunities and key brand moments, and plan content around them
• Create static and short-form video content
• Own The Pets Table blog, including researching topics, writing, and publishing content
• Source and manage user-generated content, customer testimonials, and advocate outreach
• Support our influencer program, from creator sourcing and outreach to briefing, shipping product, and tracking results
• Partner with our paid social lead on creative testing, applying what works organically to paid ads
• Prep and support product and lifestyle photoshoots as needed
• Stay on top of social trends and test new content formats and platform features
• Report on weekly and monthly performance and turn results into next steps
• All other duties, as assigned
Sound a-peeling? Here's what we're looking for
• 2-3 years of experience in social media, content, digital or brand marketing
• Hands-on experience creating content for Instagram, TikTok, and YouTube
• Strong written and verbal communication skills, with a clear brand voice
• Experience managing social calendars and executing content strategies in a fast-paced environment with changing priorities and tight deadlines
• Experience writing blog or long-form content
• Experience with social management and scheduling tools such as Sprout Social
• Comfort working in spreadsheets and analytics dashboards
• Experience working cross-functionally with paid teams on creative strategy
• Experience with design and editing tools such as Canva, CapCut, or Adobe, including editing on the go
• Experience negotiating or managing creator partnerships, including usage and whitelisting terms, is a strong plus
• Experience with consumer, pet, or food brands is a plus
• Experience in front of the camera is a plus
• Embraces AI and emerging technologies to speed up content production, outreach, and admin, and to unlock new ideas
• You are:
• Passionate about pets and about building a brand people trust
• Culturally aware, following social trends closely and knowing which ones fit our brand
• Customer-centric, with a clear sense of what pet parents care about and how to speak to them
• Detail-oriented and organized, comfortable working both strat