About this role
The Growth Tech Alliance's goal is to enable HelloFresh to drive smarter marketing through AI-powered automation, intelligent systems, and advanced optimization. We've pioneered cutting-edge approaches to programmatic campaign optimization using state-of-the-art AI/ML technologies and are now scaling these capabilities across our global marketing operations. Our team’s key responsibilities include designing, building, maintaining autonomous decision-making systems, advanced ML models for marketing optimization, and real-time intelligence that drives measurable business impact. We work at the intersection of modern AI architectures, deep statistical modelling, and enterprise-scale ML operations.
S'more about the team
As a Senior Data Scientist in AdTech, you will design, build, and deploy production-grade machine learning models that drive significant marketing ROI. You will provide critical expertise in advancing our intelligent marketing optimization systems, focusing on the entire ML lifecycle from data preprocessing and feature engineering to large-scale deployment and performance monitoring. By translating complex marketing challenges into robust production systems, you will ensure our AI-driven capabilities deliver measurable business impact and enhanced efficiency at a global scale
Lettuce share what this role will be responsible for
• Develop, build, and iterate on advanced machine learning models across core adtech domains to optimize marketing performance and contribute to the orchestration of highly efficient marketing workflows.
• Design and implement ML models for Media Optimization, and contribute to their operationalization into high-impact production systems.
• Contribute to Creative Automation efforts by building and enhancing predictive AI models to guide our global production studios.
• Design and build ML models for Value Optimization to intelligently isolate high-value customers.
• Adhere to and contribute to the team's ML operations (MLOps) practices, focusing on experiment tracking, system observability, and model reliability in production.
• Rapidly prototype innovative machine learning solutions, including Gen AI-forward approaches, and integrate them into our existing, orchestrated multi-agent systems to enable complex autonomous workflows.
• Collaborate closely with Product, Engineering, and Marketing to identify high-impact programmatic automation opportunities and execute robust A/B testing and experimentation designs for models in high-noise environments.
• All other duties, as assigned
Sound a-peeling? Here's what we're looking for
• MSc or equivalent experience in a quantitative discipline with proven experience building and deploying AI/ML systems from prototype to production at scale
• Expert proficiency in Python, PySpark, and SQL, hands-on experience with cloud environments (GCP, AWS, or Azure), and practical experience with modern machine learning frameworks such as HuggingFace, TensorFlo