About this role
S'more about the team
We are looking for a data-savvy and self-motivated Marketing Strategy & Analytics Manager to join our Marketing team and support the fast and sustainable growth of the HelloFresh, Factor and Chefs Plate businesses in Canada. The Marketing Revenue & Analytics Manager helps drive customer and revenue optimization focus of the marketing team by leading complex data analysis and supporting the growth and management of a small team of marketing analysts. Reporting to the CMO of Hellofresh Canada, you will generate business insights, lead roadmap development and be the key contact and voice for marketing analytics in Canada.
Lettuce share what this role will be responsible for
• Overseeing Canadian revenue optimization of new and existing customers, using a small team to run analytics insights, processes, and practices that help drive top and bottom line revenue.
• Work closely with Finance Planning & Analytics to ensure top and bottom line revenue is on track to plan
• Lead all local experimentation in marketing performance monitoring and responsibilities related to taking action on revenue.
• Lead the review and scoping of data requests for the Marketing Analytics Team, as well as broader roadmap development.
• Stay up-to-date with industry and market developments that might impact business performance.
• Support and manage a small team of marketing analysts to help complete analyses and deep dives that produce insights that drive transformative change for the organization.
• Proactive analysis of performance & brand marketing data to identify gaps and opportunities for KPI improvement (acquisition, CACs, brand awareness, LTV, etc.), and work with channel managers to implement insights and push initiatives forward.
• Play the role of driving the insights generated by the analytics team to tangible action and projects adopted by the rest of the marketing team.
• Be the voice for the marketing analytics function, supporting the local marketing team in understanding new metrics and teaching foundational analysis skills.
• The key contact for the Global Marketing BI and other marketing analytics teams in other markets to drive cross-market collaboration, best practice sharing, and insights.
• Analyze customer data to identify pain points and opportunities in the customer journey, helping to determine customer segmentation and personalization strategies.
• Support additional internal metrics in retention and NPS deep dives when required o understand customer concerns.
• Actively support all marketing annual and quarterly planning processes, from analysis to budget to storytelling.
• All other duties, as assigned
Sound a-peeling? Here's what we're looking for
• 4+ years in a highly analytical role, with experience managing junior reports (bonus if you’ve worked in a Start-Up or in a high-growth environment).
• Advanced abilities in Excel and SQL, along with requisite knowledge in other