About this role
GitLab is the intelligent orchestration platform for DevSecOps. GitLab enables organizations to increase developer productivity, improve operational efficiency, reduce security and compliance risk, and accelerate digital transformation. More than 50 million registered users and more than 50% of the Fortune 100* trust GitLab to ship better, more secure software faster.
The same principles built into our products are reflected in how our team works: we embrace AI as a core productivity multiplier, with all team members expected to incorporate AI into their daily workflows to drive efficiency, innovation, and impact. GitLab is where careers accelerate, innovation flourishes, and every voice is valued. Our high-performance culture is driven by our values and continuous knowledge exchange, enabling our team members to reach their full potential while collaborating with industry leaders to solve complex problems. Co-create the future with us as we build technology that transforms how the world develops software.
* Fortune 500® is a registered trademark of Fortune Media IP Limited, used under license. Claim based on GitLab data. Fortune 100 refers to the top 20% ranked companies in the 2025 Fortune 500 list, published in June 2025. Fortune and Fortune Media IP Limited are not affiliated with, and do not endorse products or services of GitLab.
An overview of this role
As Growth Senior Product Manager, you'll own GitLab's self-serve product journey end-to-end, from a visitor's first interaction with GitLab.com through trial, activation, and paid conversion. Software demand is expanding fast in the agentic era, and self-serve is one of the highest-leverage paths for GitLab to capture it. You'll consolidate acquisition, activation, and monetization into a single connected experience, and use experimentation and product data to compound growth across the full funnel.
Key Responsibilities
• Own the self-serve journey end-to-end, spanning signup, trial, activation, and monetization
• Use product usage and event data to identify high-impact, well-scoped growth opportunities, and run a continuous test-and-learn cadence across the funnel
• Partner with Engineering, Design, and Data counterparts to scope, sequence, and ship experiments, surfacing cross-functional dependencies early in each initiative
• Define success metrics for each initiative, and connect roadmap decisions directly to customer and revenue outcomes
• Operate with a small, autonomous team, owning your roadmap and the outcomes it produces
Required Qualifications
• Experience in product management, ideally owning a self-serve or product-led growth funnel end-to-end
• Strong technically: you understand how software is built, packaged, deployed, and operated
• Strong analytical skills, SQL proficiency, and a hypothesis-driven approach to product decisions
• Well versed in experimentation and A/B testing, with a track record of shipping frequent, measurable product improvements
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