About this role
Senior UX Product Designer, Engagement
This is a hybrid role to the Toronto HelloFresh Headquarters
About the role
HelloFresh is seeking a Senior Product Designer to join our Engagement team , shaping experiences that deepen customers’ relationships with HelloFresh and create more reasons to engage with our products over time.
As a Senior-level individual contributor, you’ll lead complex, high-impact challenges across loyalty, referrals, discovery, cooking experiences, and other engagement initiatives . You’ll combine strong product design craft with experimentation, systems thinking, and commercial awareness to create experiences that are useful, rewarding, and capable of building lasting customer habits.
This is a strategic and hands-on role. You’ll contribute to the future direction of our engagement experiences while continuously identifying opportunities to improve what exists today. You’ll work in an AI-native design environment , using AI throughout the design lifecycle to accelerate discovery, synthesis, prototyping, and execution — while exploring how emerging technology can create more relevant and personalized customer experiences.
At Senior level, we expect you to independently lead ambiguous product challenges, influence product direction, and contribute patterns and practices that make the broader team stronger. You’ll remain deeply involved in the craft, using the quality of your thinking, design, and collaboration to bring others along.
What you’ll do
Lead high-impact UX experiences
• Own the end-to-end design of experiences across loyalty, rewards, referrals, discovery, cooking, and other engagement mechanics that strengthen customers’ relationships with our brands.
• Design experiences that give customers compelling reasons to return, participate, explore, share, and get more value from HelloFresh over time.
• Translate complex customer and business problems into experiences that feel simple, motivating, and relevant while driving measurable outcomes such as engagement, retention, lifetime value, and referral-driven acquisition.
• Think beyond individual features or transactions to understand how repeated interactions can build habits, trust, and long-term customer value.
Help shape product direction
• Partner with Product, Engineering, Data, Research, Marketing, CRM, and Content Design to identify opportunities across the customer lifecycle.
• Connect customer needs, behavioural insights, commercial goals, and emerging technology to develop strong product directions.
• Help define how loyalty, referrals, discovery, and other engagement experiences connect into a coherent customer relationship rather than a collection of disconnected features.
• Move comfortably between contributing to longer-term vision and delivering tactical improvements that generate measurable impact today.
• Bring a strong design perspective to your product area while remaining open to evidence, experimentation, and the expertise of