Head of Paid Social

Change the way the world travels

Join the GetYourGuide journey to connect people with unforgettable travel experiences around the world. Millions look to us for unique activities they can trust, and it’s all powered by our commitment to make every single journey extraordinary - including yours. 

Ready to unlock your potential with a community of fellow explorers? Find your next role at our Berlin HQ or one of our local offices around the globe, from New York to Bangkok. Head to  getyourguide.careers to take the first step.

Team mission

We're looking for a Head of Paid Social to own the strategy and full stack of activities on Meta as a core growth engine for GetYourGuide. You will lead bidding, audience strategy, measurement, tracking, and AI-powered automation, and partner with Creative, Product, Measurement, and beyond to grow the channel 10x. This is an individual contributor (IC) role for a hands-on operator who combines strategic depth with day-to-day execution.

Your mission

• Scale Meta 10x: You will own the paid social strategy on Meta and lead the full stack of activities, including bidding, the complete user journey on Meta, tracking, and measurement. You will set iROAS, ROAS, and spend targets for the channel.

• Advance bidding and automation: You will develop advanced bidding and budget allocation strategies on Meta, and stay ahead of automation and platform innovations.

• Deploy AI and MCPs: You will bring AI and MCP fluency into the paid social workflow, and automate reporting, audience research, and campaign QA.

• Strengthen measurement and tracking: You will move measurement beyond attribution through triangulation, validating channel contribution across incrementality testing and platform-side signals to inform budget decisions. You will also own the tracking setup that underpins it, including pixel and CAPI implementation and data quality.

• Partner cross-functionally: You will partner with Creative, Product, Measurement, and beyond, and collaborate with the colleagues who own our other paid social channels, to grow Meta in line with the latest platform, measurement, and AI innovations.

Your toolkit

• 6+ years of hands-on paid social experience with a proven track record of scaling Meta 10x or more while maintaining or improving efficiency.

• Deep, hands-on expertise across the full stack of Meta activities: campaign structure, bidding, the full user journey on Meta, catalog/feed, pixel/CAPI, tracking, and creative testing.

• Fluency with Meta Ads Manager, Smartly.io, and creative automation platforms.

• Command of the core optimization levers: bidding, creative, and the full user journey on Meta.

• Working knowledge of AI and MCPs applied to marketing workflows, including agentic automations and connecting LLMs to ad platforms, analytics, and creative tooling.

• Deep expertise in measurement triangulation across incrementality testing and attribution, and in the tracking setup (pixel, CAPI, server-s