About this role
As a key member of the EMEA Revenue Leadership Team reporting directly to the Head of DACH, you will be the strategic leader responsible for shaping, executing, and driving all Enterprise go-to-market (GTM) activities across Germany, Austria and Switzerland. You will lead a high-performing, successful regional sales team that is currently delivering strong results across our key industry verticals, including Manufacturing, Financial Services, Public Sector, Technology/Media/Telecom (TMT), Professional Services (PS), and Retail and CPG.
Partnering closely with leaders across Customer Success, Marketing, Sales Development and Channel, you will own the full-funnel GTM playbook across our Enterprise customer segments. In this role, you will leverage your deep enterprise expertise to cultivate, nurture, and develop this high-growth revenue organization while expanding Asana's market presence throughout the region.
This role is based in our Munich office with an office-centric hybrid schedule. The standard in-office days are Monday, Tuesday, and Thursday. Most Asanas have the option to work from home on Wednesdays. Working from home on Fridays depends on the type of work you do and the teams with which you partner. If you're interviewing for this role, your recruiter will share more about the in-office requirements
What you’ll achieve
• Build a strong community of customers, partners, and employees across the DACH region.
• Develop and execute a comprehensive multi-year strategy for revenue growth and market penetration across our core industry verticals.
• Partner with Customer Success to build a tailored customer coverage model that drives both revenue growth and retention across all segments.
• Lead, inspire, and collaborate with sales and matrixed teams to establish and operationalize our playbook to fuel pipeline and customer growth.
• Hire, nurture, and develop top sales talent, intentionally building clear career paths and succession plans.
• Act as a senior executive representative for Asana with C-level customers, prospects, and media across the region.
• Create strong feedback loops with the Product team to influence product evolution based on deep customer insights.
• Evolve the Account Team Playbook to support enterprise growth, ensuring alignment across SDRs, Sales, Success, and Services.
About you
• People Centric leader
• Proven experience managing dedicated Enterprise sales teams and successfully hitting revenue targets within an enterprise tech space.
• Deep background working within the Enterprise segment, showcasing a strong understanding of complex, high-value procurement and deployment cycles.
• Demonstrated experience leading and scaling high-performing Enterprise Sales teams across DACH and EMEA regions.
• Track record of navigating and capitalizing on a verticalized sales structure, with familiarity across segments such as Manufacturing, Financial Services, Public Sector, PS, or Retail/CPG.
• Proven capab